Sezzle Canada Broadens BNPL Offering Reach

Buy now, pay later (BNPL) platform Sezzle Canada has expanded its mobile app to allow purchases from Walmart, Indigo, HomeSense, Uber and other merchants, according to a Thursday (April 7) press release.

Through the app, shoppers can make purchases and spread their payments out over four equal, interest-free installments.

The addition of several high-profile merchants will give Sezzle Canada customers more choices when it comes to making their online purchases, the company press release said. In the past, Sezzle Canada BNPL customers could only use Sezzle at the company’s retail partners.

Sezzle Canada added an affiliate program last year and has since added a growing roster of notable brands to its merchant list.

“In just two years, Sezzle has led the way for major adoption of buy now, pay later in the Canadian market,” said Sezzle Canada GM Patrick Chan. “Given our growing user base, we are thrilled to extend purchasing power to shoppers at an array of well-known retailers in which the company is not in direct partnership. For those retailers, Sezzle is delivering new customers and incremental sales, so it’s a win-win.”

Related: Sezzle Brings BNPL to Urgent Care With WellNow Partnership

In February, Sezzle partnered with WellNow Urgent Care to bring flexible payment options to more than 100 WellNow clinics in Illinois, Indiana, Michigan, New York and Ohio, meaning patients can get the healthcare they need right away, then pay their bills over time in four payments.

WellNow provides service for sprains, burns, colds and allergies, among other ailments, as well as on-site X-rays, lab testing and physicals. Patients can also talk to a WellNow provider virtually 24/7 through the Virtual Care platform.

Also read: Sezzle Sees 3.4 Million Active Consumers for Its BNPL; Merchant Use Up 76% YOY

In January, Sezzle reported in its fourth-quarter earnings that it had seen a 76% increase in active merchants year-over-year, with 47,000 merchants now making use of the platform.

Active consumers also grew by 51.5% year-over-year to 3.4 million. There was also greater international activity, with increases in Canada, Europe and India.

Sezzle also recently partnered with Genesis Credit and Oportun to enhance its long-term finance product, which complements the company’s collaborations with Ally Lending and Bread/ADS.