When Super Bowl LVII kicks off on Sunday, Feb. 12, 2023 in Glendale, Arizona, the halftime show will be sponsored by Apple Music, replacing Pepsi for the first time in a decade. Apple Music signed a multi-year partnership with the NFL Super Bowl to sponsor...
Apple is raising the price of apps and in-app purchases in some countries in Europe and Asia as of Oct. 5, though auto-renewable subscriptions will be excluded. “Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price,” Apple said in...
It’s well known that Apple has been shifting away from an existence as a hardware-centric firm toward a services model. It’s a model that offers bundled subscriptions and content delivered at every step. And, perhaps, every jog. Or rep at the gym. If the ambition...
The founder of Spotify made a visit to Brussels to pressure the European Commission to accelerate a case against Apple’s reported “anti-competitive conduct,” the Financial Times wrote Wednesday (Sept. 7). Daniel Ek, the Swedish billionaire who owns Spotify, said he spoke with competition commissioner Margrethe...
For Apple, hardware is but a backdrop in a way, a springboard toward recurring revenues and the further cementing of an ecosystem that revolves around services, including financial services. We’ll see more evidence of that strategy on Wednesday (Sept. 7), when the technology giant hosts...
Apple will almost double its workforce in the digital ad business. The tech giant currently has around 250 people on the ad platforms team, and it wants to fill 216 more positions, the Financial Times (FT) reported. The news comes about a year and a...
For the first time since Apple launched the iPhone 2G in 2007, more smartphone users in the U.S. are now carrying iOS devices instead of Android. Based on the number of phones in use — also known as the active installed base — Apple broke...
Know when you hear a great song and wish you knew the title? That’s why the Shazam app was invented in 2002, but it’s only part of the reason Apple acquired the song recognition tech in 2017 for a reported $400 million. Now, it’s celebrating...
Apple is reportedly moving some of its iPhone 14 production to India following the product’s rollout in China as the manufacturing gap between the two countries continues to narrow. Aiming to shorten the production time of its new iPhone releases from nine months to six, Apple...
