Consumer Insights

Consumer Insights
October Retail Sales Up Overall but Online Sales Slow
November 15, 2024

October retail sales were up 0.4%, according to data from the U.S. Census Bureau. Although U.S. consumers keep opening their wallets, auto-related sales boosted results, while some key categories of discretionary spending dipped. Online sales slowed, indicating a potential lull before the holiday shopping season...

Consumer Insights
Only 4% of US Households Are Unbanked
November 12, 2024

The percentage of households in the United States that are unbanked declined to a record low in 2023. At 4.2% of U.S. households, or 5.6 million, the percentage of households without a bank or credit union account was the lowest since the Federal Deposit Insurance Corp....

Consumer Insights
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What Makes Zillennials Shop,” examines this cohort as it drives change with a mix of brand...

Consumer Insights
39% of Zillennials Buy What Their Friends Recommend
October 18, 2024

The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials and older Generation Z members prioritize online retail and exhibit unique preferences that retailers must...

Consumer Insights
Banking Giants Say Consumer Spending Remains Resilient Despite Inflation
October 13, 2024

America’s biggest banks say consumers are still spending in spite of inflation. As Reuters reported Friday (Oct. 11), earnings from two of the country’s biggest banks — and optimistic commentary from their executives — could make investors less worried that high borrowing costs were pressuring...

Consumer Insights
EU Saves as US Consumers ‘Drive Global Economic Train’
October 06, 2024

European consumers are saving at higher rates than before COVID as their American counterparts spend. As the Financial Times (FT) noted in a report Sunday (Oct. 6), savings in both Europe and the U.S. jumped during the pandemic when people were confined to their homes....

Consumer Insights
Brazilian Banks: Consumer Spending Cuts Could Be Due to Rise in Online Sports Betting
September 20, 2024

Online sports betting reportedly may be contributing to consumer spending growing slower than expected in Brazil. Some banks and think tanks are making that connection at a time when online sports betting has become a “craze” in Brazil, Reuters reported Friday (Sept. 20). Brazil has...

Consumer Insights
Retail Sales Preview: Will July’s Consumer Spending Momentum Continue?
September 16, 2024

On Tuesday (Sept. 17), we’ll find out if the July surge in consumer spending — as measured via unadjusted retail sales — has amounted to a blip or a trend. The monthly data from the Department of Commerce (this time for August) will offer a...

Consumer Insights
Fetching a Ride: Brands Roll Out Human-Grade Experiences for Pups
August 31, 2024

From Fido-friendly taxis to doggy ice cream, brands are stepping up their pet offerings to meet consumers’ demand to give their fur babies human-grade luxury. Take Lyft, which announced Monday (Aug. 26) the launch of Pet rides, matching riders with a driver who is okay...