Digital financial services provider SoFi will leverage credit infrastructure and analytics firm Nova Credit’s consumer-permissioned data and analytics solution, Cash Atlas, to bolster its loan underwriting. With Cash Atlas, SoFi will be able to use cash flow data to gain a real-time and granular view...
Data is the fuel driving today’s world toward a more connected, digital tomorrow. The right data can be valuable to businesses interested in driving results and efficiencies when it comes to their spend management and fraud prevention functions. “For large enterprises, the more data they...
Cribl has raised $319 million in a Series E funding round to help enterprises “unlock the value” of their IT and security data. The round was led by GV (Google Ventures) and valued Cribl at $3.5 billion, which is 40% higher than its Series D...
There’s plenty of competition in the retail and banking sectors. But there’s no good reason for them to compete with each other, as both face mounting pressure to enhance customer engagement, streamline operations and deliver new media solutions. This evolving landscape is ushering in a...
According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology to conquer more challenging assignments. One key takeaway from our recent 2024 CAIO Report is...
The rise of consumer-permissioned data in the U.S. promises to expand the credit landscape. And for the “connectors” and the “collectors” of that data — which includes bank account level information that helps would be lenders follow the money, we’re seeing the emergence of new...
This year more than 5 trillion digital ads will be shown globally. It’s a staggering number and a testament to the desire of companies from ad giants like Coca-Cola to the smallest Amazon marketplace seller to embrace digital advertising’s promise of getting to the right...
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims to utilize the company’s vast user data to help advertisers reach targeted audiences. The payments...
PayPal is developing an advertising sales business built on its user data. The payments giant would create this ad network using data from user purchases as well as wider spending patterns from the millions of people using PayPal and Venmo, the company announced Tuesday (May 28)....