Temu reportedly spent $3 billion in 2023 on online advertising in the United States for its eCommerce marketplace. This move by Temu, which was introduced to the U.S. by Shanghai-based eCommerce giant PDD Holdings in September 2022, positions it as one of the largest online advertisers in the...
Shopify plans to expand its range of artificial intelligence (AI)-powered tools for sellers to include a media editor and a commerce assistant. These are among more than 100 updates the company will add to its eCommerce platform, Shopify said in a Wednesday (Jan. 31) product news release....
More than 80 years ago, Winston Churchill said war would be waged on multiple fronts: the beaches, the fields, the streets and in the air. In today’s digital age, the battle for eCommerce is waged, similarly, across several areas of engagement — the online search,...
TikTok and GoTo, the largest digital ecosystem in Indonesia, announced the formation of a strategic partnership in Indonesia. With this deal, GoTo’s eCommerce company Tokopedia and TikTok Shop Indonesia have combined under the PT Tokopedia entity that is now jointly owned by GoTo and TikTok, the companies said in a Wednesday...
As direct-to-consumer brands look to drive customer acquisition, high earners are their best customers. By the Numbers The PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces” drew from a survey of more than 3,500 U.S. consumers in October...
The last mile of commerce — specifically, what might be thought of as the last few feet of digital commerce — remains the checkout. For guest checkout, among the most popular options, one click functionality may give rise to repeat business, and over time, even...
As retailers look for ways to merge the brick-and-mortar and eCommerce experiences, many shoppers are open to using virtual reality (VR) to bridge the gap. By the Numbers The PYMNTS Intelligence study “How We Will Pay Report: How Connected Devices Enable Multitasking Among Digital-First Consumers”...
TikTok is testing a new feature that aims to make all videos posted on the social media platform shoppable, allowing viewers to easily find and purchase products featured in videos. Using advanced technology, TikTok’s new feature automatically identifies objects in a video and prompts viewers...
With subscription companies seeking more frictionless ways to drive conversion, tech giants are looking to capture the opportunity, offering one-click solutions and other quicker, easier options. Digital payments company PayPal, for example, announced a range of products and services Thursday (Jan. 25), including the addition...
