Loyalty & Rewards

Loyalty & Rewards
TGI Fridays Latest Chain Remaking Loyalty to Favor First-Party Ordering Over Aggregators
May 15, 2023

With recent research showing that consumers tend to order the same items from the same restaurants creating questions about the value of delivery aggregators, more restaurant chains are beefing up homegrown loyalty programs and creating direct relationships with diners. In “Connected Dining: Third-Party Restaurant Aggregators...

Loyalty & Rewards
Baby Products Buck Consumer Trade Down Trend
May 09, 2023

Brands and merchants may benefit by catering to caregivers’ mindset of seeking consistent reliability in baby products. Parents, family members and other caregivers of young children know that if a given product works for little ones, it usually should not be changed. Applicable to nearly...

Loyalty & Rewards
Mastercard and Expedia Launch Loyalty Points Redemption Solution
May 09, 2023

Mastercard and Expedia Group have partnered to launch a new loyalty points redemption solution. With the new Travel with Rewards program, Mastercard cardholders can redeem their points for travel bookings powered by Expedia, the companies said in a Tuesday (May 9) press release. The solution is available to issuers...

Loyalty & Rewards
‘Branded Currency’ Unlocks $21 Billion of Unspent Gift Cards
May 09, 2023

Brands face a conundrum when it comes to boosting top lines. While they ideally want to grow their customer bases, it can be more expensive to find a new customer than to retain an existing one — and grow their loyalty. Brendan Grove, chief technology...

Loyalty & Rewards
Item-Level Data Helps Banks Stay Top of Wallet
May 04, 2023

At the intersection of digital channels and inflationary pressures, consumers are demanding more value from merchants. And it’s not all about price. Banyan CEO Jehan Luth said the great digital shift has shifted the definition of “value,” and merchants need to offer a better value...

Loyalty & Rewards
Prizeout Adds Rewards to Tandem’s Expense-Sharing App
May 03, 2023

Prizeout and Tandem have partnered to boost the purchasing power of couples who split expenses. With this new collaboration, couples who use the expense-sharing app Tandem can choose to “settle up” through Prizeout, where they will see money-saving offers from merchants that are customized for...

Loyalty & Rewards
Popular Restaurants Using Aggregators Lose Key Loyalty Opportunities
May 03, 2023

With restaurant aggregator customers typically ordering from the same few spots, eateries are missing out on a valuable opportunity to build direct digital relationships with consumers. Research from PYMNTS’ study “Connected Dining: Third-Party Restaurant Aggregators Keep the Young and Affluent Engaged,” which drew from a...

Loyalty & Rewards
Chase Powers New Rewards for Amazon Prime Visa Cardholders
May 01, 2023

Chase and Amazon have introduced new rewards and cash back opportunities for Amazon Visa cardholders. The credit cards debuted Monday (May 1) with new names — “Prime Visa” and “Amazon Visa” — along with updated designs. “Prime Visa and Amazon Visa cardmembers can now earn 5% back and 3% back,...

Loyalty & Rewards
How Experience-Driven Credit Card Rewards Can Win Gen Z, Millennial Loyalty
May 01, 2023

Brits love rewards and place loyalty programs among the top factors considered when choosing where to shop, PYMNTS research has shown. And it’s no different in the credit card space, said Tim Chong, co-founder and CEO at U.K. credit card startup Yonder, where customers are...