Loyalty rewards platform Bilt is valued at $3.2 billion after a new funding round. The company raised $150 million from a round led by the Ontario Teachers’ Pension Plan, Bilt announced Thursday (Aug. 1), just months after a $200 million round valued it at $3.1...
Rewards are a stronger draw for digital wallet users shopping via digital channels than those making purchases in person. By the Numbers A survey of more than 4,100 United States consumers for the 2023 PYMNTS Intelligence study “Apple Pay @9: The Battle for in-Store Adoption...
Achieving success with loyalty programs often proves elusive for brands that prioritize the wrong elements. The concept of product-market fit, widely discussed in entrepreneurial circles, highlights the imperative of aligning products with market demands. Many loyalty initiatives flounder because they focus inwardly on the program...
As consumers cut back their overall spending, Domino’s has been able to get its loyalty members to buy more by offering more effective rewards. On a call with analysts Thursday (July 18) discussing the quick-service restaurant (QSR) behemoth’s second quarter 2024 financial results, CEO Russell...
If a business doesn’t meet its customers’ needs, its competitors will be happy to. That’s increasingly the reality for businesses today. In an era where consumer expectations around convenience and personalization are at an all-time high, digital loyalty programs have emerged as a component for...
Brands use loyalty programs to increase sales, acquire and retain members, enhance the customer experience and create advocates. Return on investment (ROI) is foremost among any brand’s metric to measure the efficiency and performance of a loyalty program. Since every loyalty program is different, calculating...
Walmart-owned Indian eCommerce firm Flipkart has launched a Unified Payments Interface (UPI) payment app that offers up to 5% cashback on purchases. The new super.money app is available on the Google Play store. “Unlike other UPI apps, we’ll never offer you useless coupons, scratch cards or coins,”...
Starbucks has teamed with Marriott’s marketplace Bonvoy to offer benefits to loyalty members. As the companies said in a news release Tuesday (June 18), Marriott Bonvoy members and Starbucks Rewards U.S. members who link loyalty accounts will get the chance to earn points toward free...
Cookies might seem like the ideal business. They seem insulated from the vagaries of inflation and economic headwinds. Who doesn’t crave an indulgence here or there — a late-night snack that, delivered to one’s door, offsets the pressures of the workday? In many ways, cookies...
