Card-linked offers, which provide special savings or rewards attached to a merchant or product, are popular: Roughly 2 in 5 cardholders consistently use them. PYMNTS Intelligence’s research shows how attractive current offers are to users: 93% plan on maintaining or increasing their use in the...
JCPenney has debuted its Rewards and Credit Program, a free loyalty program for customers. “Last year, JCPenney announced a $1 billion reinvestment plan to further improve customer experience and operational efficiencies,” the department store chain said in a news release Wednesday (April 17). ”Now, with...
Loyalty programs have long served as a cornerstone for businesses seeking to cultivate lasting relationships with their customers. With the ongoing evolution of mobile technology and advancements in payment innovations, these programs are poised to become even more effective in driving customer retention while enhancing...
Forty years ago, shoulder pads and high tops ruled fashion. Tina Turner and Madonna ruled the airwaves. The original movie version of “Dune” was in theatres (and it’s déjà vu all over again on that last one in 2024). Back in 1984, Rewards Network launched a platform...
Consumers want loyalty rewards, but not if it means having to work their way through a complicated digital interface. Retailers including Albertsons and PetSmart are updating their programs to meet this demand for streamlined experiences. Albertsons announced Wednesday (April 3) the debut of a streamlined loyalty experience, shifting to a single...
While it’s common for businesses to foster customer loyalty by offering perks in exchange for purchases, cardholders have a certain degree of dissatisfaction with the quality of the rewards they are earning. One consumer segment in particular — Generation Z — voiced the greatest degree...
As retailers look to meet consumers’ digital expectations, PYMNTS Intelligence research reveals, loyalty rewards can go a long way. By the Numbers Research from PYMNTS’ study last year “The 2023 Global Digital Shopping Index: U.S. Edition,” which drew from a survey of more than 2,800...
The Consumer Financial Protection Bureau (CFPB) will reportedly take a closer look at credit card reward programs. This move follows an increase in the number of complaints the agency has received from consumers, CFPB Director Rohit Chopra said Tuesday (March 26), Reuters reported. Speaking with reporters on the sidelines of...
In today’s digital age, where competition is a click away, loyalty has become a cornerstone of customer retention and satisfaction for both retailers and financial institutions looking to drive and capture lifetime value. No matter the industry that firms operate within, business goals around keeping...
