Customers of Bank of America and Starbucks can now earn more benefits by linking those accounts. A new partnership between the two companies allows Bank of America cardholders and Starbucks Rewards members to earn 2% cash back from the bank and one Star per $2 spent at the coffee retailer, on...
The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending. In this competitive marketplace, card-linked offers emerged as an attractive option for budget-conscious shoppers, with many merchants and card issuers leveraging item-level receipt data...
T-Mobile has launched a new loyalty program together with an app mobile apps, that helps customers manage the perks and benefits. The wireless carrier’s new status level, called “Magenta Status,” provides exclusive benefits and privileges across a range of services like hotels, rental cars, movie...
Len Covello, chief technology officer of Engage People, told PYMNTS in an interview that merchants are going to need to fine-tune, and in some cases overhaul, their rewards offerings. “Consumers have higher expectations of what they’re going to get, ultimately, from loyalty programs,” he said. In...
Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Loyalty programs, of course, have been around for decades. As Webster noted, the granddaddy might be Neiman Marcus’s InCircle program, which made the firm...
As brands push communication through their mobile apps, consumers maintain that they would rather get their personalized offers through good, old-fashioned email. By the Numbers The PYMNTS Intelligence report “Personalized Offers Are Powerful — but Too Often Off-Base” drew on responses from more than 2,500...
When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want to be rewarded for many other kinds of purchases. By the Numbers The PYMNTS Intelligence report “The Credit Economy: The...
Starbucks is seeing its artificial intelligence data efforts boost its rewards program effectiveness, incentivizing consumers to spend more and visit more often. On a conference call Tuesday (Jan. 30) accompanying the coffeehouse giant’s first-quarter fiscal 2024 earnings report, CEO Laxman Narasimhan discussed the company’s successful...
Loyalty programs have become a ubiquitous part of the retail landscape, offering consumers enticing rewards and incentives for sticking with their favorite brands. However, as retailers expand their offerings, the proliferation of multiple loyalty programs can complicate the consumer experience and pose challenges for both...
