One might expect consumers of older generations, such as baby boomers and seniors, to be most loyal to brands or stores where they shop. These consumers can have built familiarity and comfort with brands for a longer time and may be reluctant to explore new...
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Add to that the integration of payments innovation, and the loyalty program ecosystem of today is nearly unrecognizable compared to years past. “The phone has been the cohesive unit...
As restaurants use their rewards programs to drive digital engagement, Smoothie King is looking to loyalty partnerships down the line to reach new audiences, while noting that the wrong kinds of partnerships could do more harm than good. In an interview with PYMNTS, Smoothie King...
The U.S. Department of Transportation is reportedly closely examining the frequent flyer programs of major U.S. airlines, aiming to identify potential deceptive or unfair practices within these loyalty programs. One of the key focuses of the scrutiny will be on transparency practices, ensuring that customers...
Bank-issued credit cards, owned by nearly 200 million individuals in the United States, have become an essential financial tool amid inflation and rising costs, providing relief to households navigating a challenging economic environment. “Credit Card Use During Economic Turbulence,” a PYMNTS Intelligence and Elan collaboration,...
Chase is targeting consumers’ demand for food deals with new cash-back offers, a move that comes as consumers seek card-linked offers from grocers. The banking company announced Friday (Dec. 15) the new 5% cash-back categories for the first quarter of 2024 — categories that rotate every quarter —...
As ongoing financial challenges have continued to constrain consumers’ budgets throughout the year, restaurants have taken the opportunity to rethink the financial incentives they offer, relaunching their rewards programs with new strategies and user experiences. Take, for instance, quick-service restaurant (QSR) giant Subway, which turned...
With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in the next few years. The company announced Wednesday (Dec. 6) in an investor update that it aims to grow the...
For forward-thinking merchants eyeing new ways to keep the transactions flowing, to keep consumers opening their wallets and wielding cards, new approaches to rewards may prove most rewarding. Consumer spending these past few months has been uneven at best, and we’re nearing the sprint (or...
