Loyalty & Rewards

MasterCard And Uber Partner On Free Rides, Skywriting Promo
March 10, 2014

MasterCard and Uber are teaming this Valentine’s Day to deliver two special holiday deals to both Uber users and MasterCard cardholders. Uber’s on-demand skywriting service, UberSky, will offer a promotional $500 price tag, down from the original $10,000. MasterCard cardholders also are eligible to have...

Not So Fast: MIT Students Challenge Bitcoin Subpoena
March 10, 2014

A group of MIT students is fighting back against a subpoena issued by the state of New Jersey related to their Bitcoin mining activities. The group developed a program called Tidbit, which lets website visitors use a simple tool to mine bitcoins instead of viewing...

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Loyalty Reinvented: How Mobile Payments Can Thrive
March 10, 2014

03 March 2013 Loyalty, which helps drive consumer behavior when it comes to payment choice, will be equally important in mobile commerce. But it will need to be reinvented to accommodate the change in technology, according to a new report. In the report, Euromonitor International notes...

NCR Targeting Small Brick-and-Mortars with New Loyalty App
March 10, 2014

05 March 2014  Last year NCR moved to directly challenge companies like Square with the release of its take on the virtual cash register: Silver. Silver is a set of retail hardware and software applications that run off of an iPad. Now NCR is going...

North Shore Adds A MasterPass Wallet
March 10, 2014

04 March 2014 North Shore Bank in Brookfield, Wis., recently launched a MasterPass digital wallet to simplify online shopping for its customers, the first Wisconsin bank to offer the service. It provides a centralized location to securely store debit card, credit card, prepaid card and...

Bricks And Mortar Chains Reacting To Online Movement
March 10, 2014

05 March 2014 With more consumers now shopping online instead of in retail stores, operators of brick-and mortar locations are turning their attention to ways in which they can better compete. During recent earnings calls with analysts, executives at such companies as Gap Inc., Abercrombie...

Isis Rewards Amex Users For NYC Cab Use
March 10, 2014

06 March 2014 Isis is offering an exclusive 50 percent back in statement credits for American Express Card members who use their card in the Isis Mobile Wallet for a rides in a qualified New York City Yellow Medallion Taxicab. The promotion ends June 1,...

Thank You For Watching These Television Ads
March 10, 2014

07 March 2014 Since closing on a recent round of Series A funding, German tech startup TVSmiles plans to expand its app-based loyalty program by encouraging people to watch television commercials. According to TechCrunch, “the virtual currency (Smiles) can then be redeemed by the user against...

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Insiders Talk: A Devoted Look At Loyalty
January 12, 2014

I had the chance to host a Mobile Insiders Series discussion on loyalty and payments on Friday, and the conversation was really fascinating. My discussion partner was Stephanie Swain, who is now VP of Retail for Aimia but who previously was in charge of financial...