Generative AI Solutions has launched Revere, a new company dedicated to helping marketers shape perceptions of brands in a landscape that’s being redefined by generative artificial intelligence (AI) and large language models (LLMs). Generative AI and LLMs are expected to become influential in brand representations, product opinions...
How a business is paid has an upstream impact on the overall B2B relationship. That’s why firms can gain a competitive edge by offering cutting-edge services, particularly around the B2B payments journey. With paper checks still tied to 40% of commercial transactions, and other B2B payment processes...
Marqeta, Torpago and Sunwest Bank launched Sunwest’s commercial credit card and expense management solution called Sunwest Visionary Card. The new bank-branded offering is enabled by Torpago’s commercial credit card and spend management solutions, Marqeta’s global card issuing platform and Sunwest’s entrepreneurial business bank, according to...
Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By using their credit or debit cards to subscribe to these offers, consumers in exchange get rewards, discounts or special benefits...
Is this year gearing up for another round of slashing costs and seizing revenue opportunities? Signs from retail giants Amazon and Walmart point in that direction. But the burning question is: How will these moves hit consumers? According to a recent PYMNTS report, consumers expect...
The transport industry is the heart of commerce and the linchpin of a functional economy. Moving goods more efficiently, more effectively and at the lowest cost possible isn’t going out of style anytime soon. Now there’s a chance for artificial intelligence to play a role...
It’s the end of January almost, and through the next few weeks, FinTechs will weigh in with everything from loan performance metrics to profits (where there are profits to be shown). This past week’s trading action was dominated by the platforms overall, and specifically by...
The rise of digital retail subscriptions has provided consumers with convenience such as scheduled deliveries of regularly used items, eliminating the need for frequent trips to physical stores. Millennials are at the forefront of this trend, with 39% of them relying on subscriptions for most...
While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its direct-to-consumer (D2C) strategy in October. “Over the last decade, the company has made phenomenal progress, more than doubling our D2C revenue while engaging...
