Social Commerce

Social Commerce
TikTok Allows Some Creators to Add Product Links to Posts
November 19, 2024

TikTok is reportedly conducting a test that allows some creators to add product links from third-party affiliate networks to their posts. The affiliate networks include Amazon, Walmart, Target, Rakuten, Impact, CJ, Expedia, Clickbank, Temu and LTK, Modern Retail reported Tuesday (Nov. 19), citing social media...

Social Commerce
X Doubles API Price and Adds Subscription Discounts
October 30, 2024

X is hiking its API pricing while introducing discounted annual subscription rates. The Elon Musk-owned social media platform has increased the cost of its basic API tier from $100 to $200 and announced Wednesday (Oct. 30) that it would roll out higher limits and new endpoints for this...

Social Commerce
TikTok Pulling Plug on Streaming Music Service
September 24, 2024

TikTok says its streaming music service won’t be around for much longer. “We are sorry to inform you that TikTok Music will be closing on 28 November 2024,” the video sharing media platform said in a post on its website. “We would like to thank...

Social Commerce
LTK Offers Creators a ‘Co-Pilot’ to Reduce Workloads
September 16, 2024

Creator commerce platform LTK has introduced a suite of business management tools. LTK Co-Pilot, announced Monday (Sept. 16), is designed to allow creators to spend less time on content creation and community management. “The job of a creator is never-ending and incredibly time-consuming — they are often covering what...

Social Commerce
LTK Offers Creators More Control Over Commissions
September 05, 2024

Creator commerce platform LTK says it’s giving creators more control over their earnings. The company on Thursday (Sept. 5) announced what it called “major” updates to its creator app, including one that gives creators access to all available commission rates on the platform. “Creators have...

Social Commerce
LTK Adds New Customization Features to Automatic Direct Message Tool
August 20, 2024

LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct message tool for LTK Creators, to personalize up to 10 trigger words per Instagram post...

Social Commerce
Reddit’s Focus on Partnerships, Dynamic Product Ads Drive Surge in Ad Revenue, Daily Users
August 15, 2024

Reddit, the digital forum renowned for its diverse user-generated content, is advancing its presence in the advertising sector through a strategic focus on its community dynamics. Its second-quarter results show the company’s digital advertising strategy is enhancing revenue growth and transforming brand engagement practices on social...

Social Commerce
NFL Ups Its Social Media Game With Kansas City Chiefs Leading Digital Surge
August 14, 2024

As if being two-time defending Super Bowl champions isn’t enough, the Kansas City Chiefs have set a new standard in the NFL’s digital arena as the National Football League has upped its collective social media game. NFL teams are enhancing their digital presence through several...

Social Commerce
Creators Turn to Nontraditional Platforms Like Substack for Luxury Social Commerce
August 14, 2024

As influencers experiment with the best platforms to monetize their followings, some find that to reach a luxury audience, Instagram and TikTok do not quite cut it. Caley-Rae Pavillard, an influencer and vice president of business development and partnerships at social monetization company ShopMy, told...