Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to social media platforms to promote their wares. In turn, these platforms have made it increasingly easy for consumers to buy...
In today’s digital age, social media has become a powerful tool for consumers to discover and purchase products. Platforms like TikTok, Instagram, and YouTube have transformed the way people shop, with each channel catering to different consumer interests. The influence of these platforms is evident in...
Pinterest’s CEO, Bill Ready, made it clear on Monday (Oct. 30) that the social media platform is prepared to embrace a cookieless future, emphasizing that there’s no need to extensively track users. This statement reflects a fundamental aspect of Pinterest’s design, wherein users convey their...
Creators wield significant influence in commerce — when they recommend products, they inspire and shape their followers’ choices. But the journey from inspiration to purchase is often encumbered by multiple steps like social media scrolling, product searching, link hunting, and price comparisons. This can discourage...
Social media platform X, formerly known as Twitter, is reportedly setting its sights on challenging YouTube and LinkedIn as it expands its business lines into video and hiring. X Owner Elon Musk and CEO Linda Yaccarino addressed the entire company in a Thursday (Oct. 26) meeting, outlining their vision for the...
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the shopping experience for viewers while providing creators with additional opportunities to monetize their content, according...
Spotify said it doesn’t want music fans to have to wait for new artist merchandise. The streaming audio platform announced Monday (Oct. 16) that it was adding a dedicated “Merch Hub” to its app to make it easier for listeners to browse and shop for productions from...
Caviar is now mainstream. Once considered a luxury reserved for the elite, caviar exceeded $100 million in U.S. sales in 2022 and is expected to reach $465 million in 2023, according to market research firm Fact.MR. The surge in popularity comes as many Americans are...
Social media platform X is teaming up with Paris Hilton and her digital ad agency 11:11 Media on shopping and video projects. X CEO Linda Yaccarino said in a Monday (Oct. 2) post on the social media platform formerly known as Twitter that Hilton — “the queen of pop culture, music, business and...
