TikTok is apparently attempting to integrate with Lemon8, its sister social media platform. That’s according to a report Friday (Aug. 11) by TechCrunch, citing information by product intelligence company Watchful.ai. The collaboration appears to involve TikTok creating a feature that lets users sync Lemon8 posts to TikTok, and...
X, the social media platform formerly known as Twitter, will continue rolling out brand-safety tools for advertisers. The platform is committed to free expression while also protecting brands, X CEO Linda Yaccarino said during a live audio event held Thursday (Aug. 10) on X, The Wall...
If you want to watch Elon Musk fight Mark Zuckerberg, you’ll need an X account. Musk said Sunday (Aug. 6) that his planned and still unscheduled cage fight with the Facebook founder/Meta Platforms CEO will stream live on his social media platform, formerly called Twitter. The two multibillionaires...
Fourteen percent of consumers, representing approximately 36 million shoppers, buy items through social media. However, as illustrated in “Tracking the Digital Payments Takeover: Monetizing Social Media,” a PYMNTS and Amazon Web Services (AWS) collaboration, the ones that do rate their experience as highly satisfactory. An...
Pinterest reported 8% growth in monthly active users (MAUs), reaching 465 million. Although this growth rate was similar to the previous quarter, the company noted that users were spending more time on the platform, thanks in part to improved post and ad recommendations made possible...
Pinterest says its efforts to become a shopping destination are bearing fruit. While releasing its earnings Tuesday (Aug. 1), the social media platform said click rates and saves on posts linked to shoppable items rose 50%, exceeding its first quarter’s growth rate. Whether people would...
Quarter after quarter, retailers have been singing the same old song, citing macroeconomic challenges as the hook. While the hook remains the same, there’s a new verse being added: U.S. consumers aren’t spending. This affects more than just brands and retailers. It’s made its way...
X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. The platform is now offering discounted prices and a new set of incentives to encourage brands to come back, The Wall Street Journal (WSJ) reported Tuesday (July 25), citing emails...
On Monday (July 24), Twitter officially pulled the trigger on an ambitious rebranding effort spearheaded by its multibillionaire owner, Elon Musk. After months of speculation, Musk confirmed that the social media company’s blue bird logo will be replaced with a simple “X,” a move that...
