Amazon has joined its Big Tech cohorts in trying to capture the social commerce market. The retail giant on Thursday (Dec. 8) unveiled “Inspire,” a TikTok-like feature on its app that lets customers browse a custom photo/video feed to find products. Amazon tells The Wall...
Twitter is reportedly offering to match a portion of the ad spending of some advertisers. For those that increase their ad spending by at least $500,000, the social media platform will match those dollars up to $1 million, the Wall Street Journal reported Thursday (Dec. 1). In addition...
Klarna is expanding its Creator Platform, tapping into the creator economy to drive sales. “With the launch of the Creator Platform, the Klarna joins the $16 billion influencer marketing economy and opens up a crucial new channel for its 450,000 retail partners worldwide,” the Swedish...
YouTube will deepen its investment in shopping programs next year as the video platform looks to capture a growing social selling market. That’s according to Michael Martin, YouTube Shopping’s general manager, who outlined the company’s commerce plans in a Financial Times (FT) interview published Tuesday...
Elon Musk has reportedly told Twitter employees that the company could go bankrupt. In addition, two members of Musk’s new leadership team at the social media platform have resigned, Bloomberg reported Thursday (Nov. 10), citing unnamed sources. Musk mentioned the possibility of a Twitter bankruptcy...
Social media platform TikTok has reduced its revenue target for the year by as much as $2 billion amid flagging advertising and eCommerce sales. The goals were slashed by 20% by CEO Shou Zi Chew during a meeting in September, the Financial Times (FT) reported...
Meta has unveiled a series of tools designed to help creators earn money on its Facebook and Instagram platforms. In its announcement Wednesday (Nov. 2), the company said it will let creators make their own non-fungible tokens (NFTs) on Instagram and sell them to fans...
Pinterest is partnering with Warner Music Group and other record labels to crank up the volume on its Idea Pins feature with the expansion of its existing royalty-free song library to include licensed tracks powered by B2B digital music solutions platform 7Digital. The image-sharing and social media...
Meta Platforms has announced a series of new ad formats designed to help advertisers reach their audience based on how they spend their time on the company’s platforms. Among the changes are new Facebook Reels ads and video ecosystem updates, the company said in a...
