X is reportedly preparing for a multiyear campaign to launch its payments business. But when that happens, Bloomberg Businessweek reported Tuesday (June 18), the Elon Musk-owned social media app sees payments as a way to bolster its business via “increased participation and engagement” on its platform. The...
You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall Street Journal (WSJ) examines the hardships facing the people who try to earn a living by posting content on social media....
Pinterest has launched a partnership with composable commerce platform VTEX. The new collaboration is designed to help consumer brands expand their social commerce footprint and connect with more customers, the two companies said last week. According to a news release, VTEX’s platform lets its 2,600...
Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just for Facebook, but for X and for others — connects users and advertisers and merchants....
TikTok has reportedly decided to put its plans for expanding its eCommerce business in major European markets on hold. Instead, the ByteDance-owned social media platform will concentrate on growing its presence in the United States, its most lucrative market, where it faces potential divestment or...
TikTok has denied a Reuters report that it is developing a clone of its recommendation algorithm specifically for its 170 million U.S. users. Reuters reported Thursday (May 30) that the social media platform aims to create a version that operates independently of its Chinese parent...
TikTok has reportedly lowered the threshold to join its affiliate program from 5,000 followers to 1,000. This change was not officially announced by TikTok, but it was noticed by users of the social media platform, Bloomberg reported Wednesday (May 23). The lower threshold will allow more creators to make...
Social commerce is not just for fast-fashion — young consumers wanting to expand their wardrobes are looking to their social feeds to inspire their luxury fashion purchasing. Ralph Lauren shared in its fourth quarter fiscal 2024 financial results Thursday (May 23) that revenue increased slightly year...
As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats platform. On Wednesday (May 17) the mobility and delivery company announced a range of new features at its GO-GET 2024...
