Social Commerce

Social Commerce
TikTok General Counsel Steps Down to Fight Ban
April 28, 2024

TikTok’s general counsel is stepping down to focus on fighting a pending U.S. ban. Erich Andersen, who is also general counsel for TikTok parent ByteDance, will leave that role in June and become special counsel to the company, according to an announcement Friday (April 26), two days after a...

Social Commerce
Ex-Barclays CEO Bob Diamond Chairs TikTok Challenger Triller
April 28, 2024

The former CEO of Barclays is now chairing TikTok challenger Triller. As the Financial Times (FT) reported Saturday (April 27), Bob Diamond has been chairing Triller owner AGBA since September and will serve in that capacity at the video-and-music-focused social media startup as well.  According to the report, Triller claims to...

Social Commerce
Influencer Brands Are Getting Ready for a TikTok-Less Future
April 27, 2024

G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break for all the brands that have built their following on the platform. TikTok has become a powerful force for brands trying...

Social Commerce
ByteDance Says It ‘Doesn’t Have Any Plan to Sell TikTok’
April 26, 2024

ByteDance reportedly will not sell its U.S. TikTok business, even if it loses its legal battle in the United States. The company said late Thursday (April 25) in a post on another app that it owns, Toutiao, that reports it was considering a sale “are untrue,” the Wall Street...

Social Commerce
Report: ByteDance to Shut Down TikTok If Legal Efforts Fail
April 25, 2024

TikTok owner ByteDance would reportedly rather shut down the social media platform than sell it. That’s what the firm plans to do if it is unsuccessful in its legal efforts to fight legislation that would ban TikTok from app stores in the United States if it is not...

Social Commerce
TikTok Suspends Rewards Program Amid EU Pressure
April 24, 2024

TikTok has suspended a rewards program on TikTok Lite amid a dispute with European Union (EU) regulators. “TikTok always seeks to engage constructively with the EU Commission and other regulators,” the TikTok Policy Europe account said in a Wednesday (April 24) post on X (formerly Twitter). “We are therefore...

Social Commerce
Real-Time Market Value Unlocks New Avenues for Creator Financing
April 23, 2024

Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise of even the most promising ventures.  Yet, for independent creators — whether they are influencers, musicians or content creators —...

Social Commerce
TikTok: Ban Will Hurt 7 Million US Businesses
April 21, 2024

TikTok says a ban on its platform in the U.S. hurts free speech and American businesses. The social media platform made this argument Sunday (April 21), one day after the U.S. House of Representatives passed legislation that would outlaw TikTok in the U.S. if the company’s China-based...

Social Commerce
Social Platforms and PayFacs Now Power the Creator Economy
April 19, 2024

Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving business outcomes in the connected economy.  In response to this growing trend, there has been...