In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared to traditional digital marketing campaigns. “I think it’s just the early start of what it could do,” Joe Park, chief...
McDonald’s reportedly improved customer satisfaction scores and reduced customer wait times by using geofencing technology to streamline the mobile ordering process. The quick-service restaurant (QSR) uses that technology to notify its crews that customers are approaching so that they can start preparing orders, Chain Store...
In its Q3 earnings call on Tuesday (Nov. 5), Yum! Brands pointed to the more than 2 million orders through voice AI at its Taco Bell restaurants as an example of how its brands use tech to reach consumers. Yum! Brands is the parent company...
In the current landscape of fast-food and casual dining, brands like McDonald’s, Chipotle, and Chili’s are adapting to changing consumer preferences with value, innovation and engagement. McDonald’s is focused on providing everyday affordability while enhancing the customer experience, particularly through loyalty programs and menu adaptations...
The quick-service restaurant sector is experiencing a wave of global expansion, with Subway making bold moves to amplify its presence and enhance digital engagement. In just three years, the brand has secured more than 20 master franchise agreements, paving the way for more than 10,000...
The restaurant industry is undergoing a digital transformation. While the evolution is being driven by a growing demand by customers for seamless, efficient and personalized experiences, innovations in payment technologies are at the transformation’s center — and will define its future. “Today’s diners want a...
Hospitality tech firm Blackbird Labs has launched a new payments product for restaurants. “Powered by Blackbird’s new blockchain, the Blackbird Flynet, Blackbird Pay gives restaurants a fresh way to address the ever growing problem of shrinking margins and eroding cash reserves by providing them with...
The restaurant industry faces a pivotal opportunity with the rise of frictionless digital payments, responding to growing customer demand for convenience. Despite these advancements, adoption rates lag due to entrenched use of traditional payment methods and ongoing staffing challenges. PYMNTS Intelligence’s new study, “Why More...
Matching supply and demand is both art and science, and the restaurant supply chain is all about “just in time” inventory management. After all, food spoils. Misjudge the crush of the lunchtime crowd, and you might get stocked out of the day’s most popular dishes....
