Word of mouth has always played a key role in helping restaurants build their brands. Social media and the internet — rather than making it obsolete — have made it all the more important. Consumers do not need to rely on friends and neighbors as...
While virtual brands on third-party aggregators are challenged to find ways to game the system, Hooters notes, direct ordering platforms enable restaurants to offer a greater variety of options, including some that may be a riskier bet. Hooters of America, which spans more than 400...
As restaurants compete to take advantage of new digital capabilities as quickly and effectively as possible, Dunkin’ is leveraging artificial intelligence (AI) to optimize stores’ performance on a unit-to-unit basis. On Tuesday (June 6), marketing technology company HubKonnect, which leverages local data to improve stores’...
For menu change insights, some quick-service restaurants (QSRs) are not looking to food scientists but to cold, hard numbers. QSRs have been caught between a rock and a hard place as consumers pull back their overall spending. On one hand, price anxiety has driven consumers toward QSRs as...
IHOP is reportedly shutting down its test of fast-casual concept Flip’d as restaurant customers increasingly seek out hospitality on the one end and low prices on the other, leaving fast-casuals in a tricky spot. On Wednesday (May 31), Spring, Md. news outlet Source of the...
Panera says it will allow diners to pick up their orders without leaving their cars. The fast-casual restaurant chain Wednesday (May 31) announced the launch of its Drive-Thru Pick-Up program, which combines “the ease of the digital ordering experience with the comfort and convenience of...
As restaurant prices rapidly rise, consumers are noting restaurants reducing costs by compromising on service — decisions that could come at the expense of diner loyalty. For instance, The New York Times recently noted that consumers are growing impatient with higher prices for a lower...
With restaurants testing out different automated technologies, trying to get a sense of how much labor they can outsource to machines without compromising on quality or alienating consumers, Chipotle founder and former CEO Steve Ells is reportedly looking to throw his hat in the ring....
After a surge in digital engagement with restaurants in the early stages of the pandemic, consumers around the world, it seems, have been pulling back, prompting restaurants to step up their technology efforts. According to data from PYMNTS’ study “How the World Does Digital: Daily...
