McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to modernize the fast-food giant’s marketing approach, enhance its competitive advantage and strengthen its position in the digital business landscape, CNBC reported Thursday (May 9), citing an...
Square has introduced a tool to allow self-service ordering at fast food restaurants. Square Kiosk, announced Tuesday (May 7), is a combined software, hardware and payment solution designed to work in tandem with the company’s Square for Restaurants offering and larger broader ecosystem of banking, customer engagement...
Starbucks’ former CEO said the chain’s leaders need to spend more time at its stores. Howard Schultz made the argument on LinkedIn Sunday (May 5), days after the company reported its steepest drop in U.S. customer traffic in 14 years. To combat that problem, Schultz said, Starbucks’ leadership needs to focus...
With Small Business Week coming up April 29, it’s a good time to focus on the restaurant sector, because according to industry data, 90% of restaurants meet the criteria. In fact, 70% of them are single-unit operations. And when you’re dealing with the changing dining and payment preferences of...
The ghost kitchen industry has become a shadow of its former self. These online-only dining spaces boomed during the pandemic, but as a report Friday (April 12) by The New York Times (NYT) noted, they’ve since begun to fade. For example, the report said, commercial real...
From enhancing customer experiences to optimizing operations, embracing digital transformation is no longer just an option but an imperative for success in today’s competitive landscape. Against this backdrop, restaurant brands are leveraging digital technologies to not only adapt to evolving customer preferences but also to...
With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant appear to be fading. A recent study from PYMNTS Intelligence found that these voices matter, as nearly half (46%) of...
With consumers seeking out targeted deals and offers, restaurants can use artificial intelligence to secure customers’ loyalty. By the Numbers The PYMNTS Intelligence study “Personalized Offers Are Powerful — but Too Often Off-Base” drew from a survey of more than 2,500 U.S. consumers to understand...
While ghost kitchens have stuck around since their initial boom in the earlier stages of the pandemic, quick-service restaurant (QSR) brand Nathan’s Famous sees smaller players bowing out. Phil McCann, vice president of marketing at Nathan’s Famous, noted in an interview with PYMNTS — following...
