When Brice Gumpel and his girlfriend were successful New York food bloggers a few years back, the city was the Big Apple Tart for them — getting invited to meet Manhattan’s hottest chefs and dine on their artistic creations was a sweet gig. But while enjoying...
Not unlike squirrels storing nuts for winter, some companies saw the resilience of digital channels long before the cold weather arrived earlier this year, carrying COVID-19 and assorted ills with it. Take restaurant success story Chipotle Mexican Grill, the fast-casual giant whose Q2 financials show the line of...
When the history of 2020’s second quarter is written, it will be a tale about companies’ staggering losses and remarkable efforts at rebuilding – especially when talking about quick-service restaurants (QSRs). Even the biggest QSR names have been hit hard by store closures and stay-at-home...
To understand the origins of customer loyalty as a phenomenon, PYMNTS turned to Stanford University’s Encyclopedia of Philosophy, which states, “Loyalty is usually seen as a virtue, albeit a problematic one. It is constituted centrally by perseverance in an association to which a person has...
Loyalty programs have long helped companies build consumer trust and encourage repeat business, and many are now allowing customers to engage with brands across channels. Recent surveys show tailored omnichannel loyalty programs are eclipsing more traditional offerings that simply provide perks or rewards based on...
For a consumer, getting and redeeming rewards should be seamless across online and in-person channels. And today, that experience has to be even more than that, says Josh Buchmann, senior director of guest engagement for Checkers and Rally’s. In our latest Order to Eat Tracker,...
Loyalty programs with enticing incentives have always served as an effective tool for helping drive business for quick-service restaurants (QSRs). But those innovative programs once considered optional are now becoming critical tools for attracting and retaining guests at a time when lockdown measures have left...
In a bid toward normality, states are reopening. No surprise, after months of lockdown: We all want to get something to eat. And we’d like to be safe when we get something to eat. The great digital shift is in place, of course. PYMNTS research...
The pandemic is reshaping restaurants, as contactless trends in the quick-service restaurant (QSR) and fast-food sectors find players from Panera to Shake Shack and beyond installing drive-thru windows and offering new digitally-enabled curbside and delivery options. Upgrading mobile apps is another primary area of focus...
