Borrowing a popular tactic from another sector — telecom — Walmart is reportedly in talks to bundle streaming subscriptions into Walmart+ memberships to level the field with archrival Amazon, whose Prime Video service is a key draw for the eCommerce leader. Despite ‘the great unsubscribe’...
Subscriptions have become a source of both promise and peril for consumers. The increase in subscription-based goods and services presents people with more choice and flexibility, and they are signing up in record numbers. One survey found that half of all consumers now subscribe to video...
With the number of subscription-based goods and services skyrocketing in recent years, consumers are now flush with choice. Everything from video streaming platforms to product rentals are available via a subscription model, and consumers are signing up for these goods and services in large numbers....
Subscription commerce has taken off in recent years, and consumers now have more subscription options than ever. This success has a downside, however. More subscriptions mean larger monthly bills, while more choice means fiercer competition for providers. Taken together, subscriber churn is rising, and providers...
As consumers have voted with their wallets in favor of convenience-oriented options such as digital restaurant ordering and frozen meals, meal kit companies are realizing that, if they want to remain relevant, they need to offer options for these customers who are less willing to...
Merchants are taking the battle for consumer engagement seriously and broadening subscribers’ range of options, a critical pivot reflecting the reality that pricing is taking a backseat to fun and convenience in subscribers’ minds, even given the pressure that inflation may be exerting. Many subscription...
As grocers look to secure consumers’ loyalty in the face of steep competition, many are leveraging membership and subscription offerings to build deeper relationships with their customers. Amazon, for one, is leveraging its Prime subscription to incentivize purchases from its grocery brands and conversely leveraging...
Subscription commerce platform sticky.io has appointed Gabby Cohen to its board of directors, according to a news release Friday (June 24). “Gabby is a seasoned executive in eCommerce building direct-to-consumer brands and her background will be invaluable to guide our accelerated growth plans, market expansion...
Funny story. In a 2018 interview with Empire Magazine, actor Guy Pearce said, “I don’t think Netflix likes the term ‘binge’” adding that “we were strictly sort of instructed beforehand not to talk about ‘binge-watching.’” This is the same service that invented binge-watching. What’s the...
