The 2021 Subscription Commerce Conversion Index, a PYMNTS and sticky.io collaboration, delves into shifts in the subscription ecosystem within the broader ongoing digital shift, delivering fascinating insights into direct-to-consumer (D2C) trends now gaining ground. Highlighting some key changes in subscriber behavior so far in 2021,...
The subscription economy as a whole is booming, and there is no end in sight for this trend. A March survey revealed that the global subscription market is poised to reach $228 billion this year, a 31 percent increase from $174 billion in 2020 and a...
Video streaming subscriptions have seen massive growth, but now comes the challenge of keeping subscribers engaged as venues and theaters reopen. In the Subscription Commerce Tracker, DeShuna Elisa Spencer, founder and CEO of video streaming service kweliTV, says providers must expand content offerings payment and...
Video streaming services are coming off their most profitable times as Americans entertained themselves at home during the pandemic. But as theaters and venues reopen, the return to normal is underway. While most Americans welcome the new reality, the streaming video sector may not. Now comes...
Attempts at cross-selling and upselling consumers are as easy as they are bungled. One irrelevant offer that’s either out of step with a consumer’s wants or veers into the realm of pestering can ruin an otherwise good relationship and reduce the likelihood of future sales...
Wine Ambassador has debuted a new platform for Airbnb hosts to offer exclusive fine wines and earn extra money, a press release says. Wine Ambassador, which is based in Napa, California, offers members access to an exclusive wine club for a small monthly fee. “Airbnb hosts...
Peloton will be entering the video game industry with a new game called “Lanebreak,” which will have to do with riders changing their cadence and resistance to complete various goals, a report from The Verge says. The game will be available in Peloton’s app. While...
Tesla plans on offering a new subscription version of its Full Self-Driving package with several features for self-driving cars including navigating on autopilot, autopark and other things, a report from Electrek says. There’s also a full self-driving computer and traffic light and stop control. The...
Features that subscription brands require to switch more ‘subscription-curious’ free trial-takers over to full-blown subscribers are spotlighted in the 2021 Subscription Commerce Conversion Index, a PYMNTS and sticky.io collaboration. The Index contains a treasure trove of insights — especially on the demographic and direct-to-consumer (D2C)...
