The subscription business is all about the bundles. For years “unbundling” disparate elements of subscription offers were all the rage when it came to reaching consumers. The concept of “bundle” became interchangeable with the concept of bloat, which meant consumers had to pay a lot...
Even Coca-Cola has had a rough year at the hands of COVID-19. Its most recent quarterly earnings showed an unheard-of 9 percent decline as consumers cut back on consuming its sugary drinks outside the home – and their in-home consumption just couldn’t make up the...
Subscription bundles come in many forms, from cable TV tiers to Software-as-a-Service (SaaS) providers assembling suites of digital collaboration tools. The problem is that some people don’t want to pay for the Lawn Mowing Channel, no matter how much fun the other channels in the...
In the beginning, there were bundles. Then came unbundling, followed not long after by the introduction of “rundles,” or recurring revenue bundles. And now, thanks to a global pandemic that has pushed more business online, tightened wallets and compressed delivery times, the retail landscape has undergone huge...
Talking about a COVID-era subscription boom in the abstract is one thing, but there’s nothing like a real-life use case to illustrate the recurring digital dollars being generated today. “The New York Times recently made headlines by announcing that it reached a record seven million...
Subscription bundles are making a comeback, especially as consumers spend more time at home under lockdown measures as the number of COVID-19 cases continues to rise. This next generation of bundling, however, gives consumers more choice and control. The streaming industry has witnessed the launch...
The pandemic has affected nations around the globe and touched almost every industry, bringing the U.S. economy to a screeching halt in Q2 2020. At least one industry appears to be weathering the storm and even making gains: subscriptions. The growing popularity of streaming and...
More businesses are using subscriptions to keep their operations running remotely, but Software-as-a-Service (SaaS) providers have not been immune to the pandemic's impacts. In the Subscription Commerce Tracker, Nadim Sadek, CEO of brand management software provider ProQuo AI, explains how the platform leverages tailored free...
Subscription services are taking off during the pandemic, and software-as-a-service (SaaS) providers are no exception. Many of these solutions providers are offering key services for businesses with employees working from home, and they also provide subscription rates that can help companies better afford the costs...
