Subscription Commerce

Subscription Commerce
Merger, Sale Among Ingredients For Meal-Kit Maker Blue Apron
February 19, 2020

After more customer losses and financial dips, Blue Apron is exploring strategic options going forward that might include putting itself up for sale, according to published reports Tuesday (Feb. 18). The New York-based meal-kit maker may also merge its business with other, similar ones in...

Subscription Commerce
Building Innovative Subscription Services With Discovery, Flexibility
February 17, 2020

To provide consumers with the curation of a subscription box or the flexibility of a rental platform, digital innovators are tapping into the subscription business model. And, while subscriptions can provide consumers with the ability to discover new products or borrow instead of buy, the...

Subscription Commerce
Coca-Cola Joins Subscription Gold Rush
February 11, 2020

You may subscribe to The Wall Street Journal, Apple Music and very likely to Netflix, among the monthly services people sign up for. That’s awesome. But are you subscribed to Coca-Cola? The carbonated colossus has a new monthly subscription box service called “The Insiders Club”...

Subscription Commerce
Meal Service Plans Get Shaken And Stirred By Adding Alcohol
February 10, 2020

Subscription-based meal service eMeals wants you to have a drink with dinner. It has announced a series of partnerships with alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery to build online revenue for both sides of the partnership with menu pairings that...

Subscription Commerce
Deep Dive: Optimizing Subscriptions In The Sharing Economy
February 10, 2020

The sharing economy has rapidly expanded in the U.S., but even the most popular innovations fall out of favor if they do not keep customers satisfied. The market’s players have taken this to heart, tapping subscription-based strategies to solidify customer loyalty, boost revenues and maintain...

Subscription Commerce
How Patreon Overcame Its Subscription Struggles
February 07, 2020

Complex payment plans and hidden processing fees on content sharing platforms can send subscribers looking for services elsewhere — something Patreon learned the hard way when it attempted to revise its fee structure. In the latest Subscription Commerce Tracker, Wyatt Jenkins, senior vice president of...

Subscription Commerce
After Subscription Stumbles, How Patreon Won Back Customer Trust
February 06, 2020

   Two of the most compelling and fastest-growing sectors in the business landscape in recent years are the subscription model and the sharing economy. Similar consumer and demographic trends fuel the growth in both areas. They tap into consumers’ need for convenience, flexibility and affordability...

Subscription Commerce
Flush With $4.5M Funding, Haus Launches Membership Program
January 31, 2020

Haus, an eCommerce startup that creates, bottles and ships apéritifs directly to consumers, announced a $4.5 million seed round and launched a membership program on Thursday (Jan. 30), according to a press release. It’s currently free to join the Haus Membership club, which gives members...

Subscription Commerce
MoviePass, Parent Helios Seek Bankruptcy Protection
January 29, 2020

Helios and Matheson Analytics, the parent company of MoviePass, said on Wednesday (Jan. 29) that both companies and their affiliates have filed for Chapter 7 bankruptcy. In a filing with the Securities and Exchange Commission (SEC), the company, which shuttered MoviePass in September, indicated that...