Virtual fashion companies like Le Tote and Rent the Runway allow consumers to try clothes before they buy them, sparing them from having to return an item to a physical store if they regret the purchase. However, not every subscription fashion venture becomes a hit...
Like meal kits and box-of-the-month clubs, subscription fatigue also hits digital bibliophiles, frustrated by monthly reading limits built into their plans. This friction, says Scribd CEO Trip Adler, is what's prompting the platform to offer unlimited digital content with additional perks. In the new Subscription...
Not long ago, subscriptions services were simply novelty services delivering fun, new products — from meal kits to fashion accessories to men’s grooming products — right to consumers’ doorsteps. Today, however, subscription services are considerably more than just novelties, and are on track to drive...
YouTube announced Wednesday (Jan. 23) that two years after it rolled out YouTube TV, the service that enables people to access cable-free live TV is going nationwide. In a blog post, YouTube said it is rolling out YouTube TV to 95 markets starting Wednesday (Jan....
At their core, subscription services are simple and straightforward. A consumer pays a recurring fee and, in return, receives access to a selection of goods and services. Subscription merchants have duplicated this simple formula within every industry imaginable, but few today offer subscription services that...
Recent winter storms no doubt reminded many consumers and content providers about the high societal value of binge-watching TV. It might not appeal to everyone, but hibernating inside, cozy and warm under a blanket, and getting lost in the latest season of an exciting (or...
Roku, a company that makes a video device allowing customers to watch streaming services like Netflix, announced on Wednesday (Jan. 2) that it’s starting a premium video channel service for a subscription fee, according to a report by Reuters. Channels like Showtime, Starz and Noggin,...
It’s easier to ask for forgiveness than permission, goes the saying. For MoviePass, might forgiveness be in the offing? The New York Times reported Thursday (December 6) that the subscription service firm seeks to gain more solid footing — and some measure, perhaps, of positive...
Customers who need long-term vehicles now have options other than just buying or leasing. Several automakers, mainly from the luxury market, are turning to subscriptions to give consumers more flexibility and access to their vehicle lineups. The following Deep Dive looks at the rise of...
