Subscription fatigue is one of the biggest challenges merchants must conquer if they want to ensure longevity. In recent weeks, several subscription-based businesses have revised their offerings to try new tactics in an effort to keep customers renewing their subscriptions. In the September Subscription Commerce...
The meal kits services like Blue Apron and HelloFresh have been a cornerstone of the subscription market over the past several years. Recently, however, consumers’ appetites for meal kit subscriptions appear to be waning. The latest Subscription Commerce Tracker includes a Deep Dive on the...
News organizations have struggled to find paid subscribers in a sea of free content, but The Gray Lady, “The New York Times,” has added over 100,000 digital-only subscribers in Q2 2018. In the latest Subscription Commerce Tracker™, David Gurian-Peck, The Times’ VP of subscriptions and growth, tells PYMNTS how they...
The subscription market has grown more competitive in recent years, with multiple players aggressively working to attract subscribers. The growing market is forcing many players to get creative to stand apart in a crowded field of subscription services. For some subscription merchants, this means giving...
Younger users who are sharing their passwords to streaming services such as Netflix, Hulu and Amazon are costing these companies millions of dollars in revenue each year. “The cat is out of the bag,” said Jill Rosengard Hill, executive president at media research firm Frank...
$3 billion: The projected value of meal kit subscription sales in 2018. Consumers increasingly love eating at home. Revenue from food deliveries has increased 20 percent in the past five years, according to NPD Group. For consumers who don’t mind a little bit of cooking,...
In the subscription business, offering flexibility is increasingly important for retaining customers. After all, no one likes being overwhelmed with product deliveries they don’t want or can’t use, which can — in many cases — prompt them to cancel their subscription altogether. According to the most...
For consumers who are fans of specific genres, extensive selections in some streaming platforms can feel superfluous. In recent years, several genre-specific streaming services, like horror movie service Shudder, have emerged to help fans narrow their content search. PYMNTS recently caught up with Craig Engler,...
In Q2 2018, B2B subscription services outperformed B2C for the first time ever, according to the latest findings in the Subscription Commerce Conversion Index (SCCI). So what changed in Q2 2018? It all comes down to the features that subscription services provide. Customers are more...
