In many businesses, acquiring customers used to be a function of where the business was located — a high traffic intersection for a convenience store or a well-heeled mall for a clothing retailer. Technology, of course, changed all that. It’s also made the offering of...
Subscriptions are seemingly available for anything, from the more established Software-as-a-Service (SaaS) offerings like the latest iteration of Microsoft Office to video-streaming services like Netflix. In recent years, subscription services have come to encompass dinner, children’s books, clothes, even bones. It’s no wonder there are all...
Helios and Matheson Analytics, the majority owner of MoviePass, announced Thursday (April 19) that it is aiming to sell as much as $150 million in stock. In a press release, the company said it hired Canaccord Genuity to handle the equity offering in which, from...
In the cutthroat world of subscription commerce, the best performers know that every additional second that it takes a consumer to convert to a paying customer, increases the odds that they won’t. The latest Subscription Commerce Conversion Index examines 300 data points across 178 sites...
The results are in. Merchants in the subscription video on demand/over the top (SVOD/OTT) market continue to dominate the Subscription Commerce Conversion Index™. Based on PYMNTS’ findings, the average score for SVOD/OTT businesses is 65.5 out of 100, beating out the average Index score of...
The days of visiting a brick-and-mortar store to rent VHS tapes or DVDs have become a distant memory — one they have been replaced by a series of streaming video on demand (SVOD) companies. The Subscription Tracker deep dive examines the scope of the market...
The subscription market is growing by 200 percent annually, becoming more competitive in the process. That’s why Brian Runnals, founder of fly fishing subscription service Postfly, recommends merchants lure in subscribers by pairing monthly deliveries with educational tools to successfully use the products, with the...
There’s a reason subscription boxes are popular in the U.S. They’re convenient, they surprise and delight, and if they don’t delight, returning products is a pretty straightforward process. However, Latin America is a very different market. The infrastructure (or in many cases, lack thereof) makes...
In the music world, subscription commerce has climbed to the top of the charts. An increasing number of consumers are buying into subscription services, with 11 million consumers in the United States alone paying for recurring services or products. And now, industries of all shapes...
