Loyal subscribers are worth their weight in gold to retail subscription merchants. A subgroup of loyal customers we called “loyalists” yield higher lifetime value (LTV) to providers than other groups of customers. PYMNTS’ research finds that loyalists make up 30% of the client base but...
Even as subscription rates falter overall, the robust offerings of pet supply subscriptions — plus the emotional attachment to beloved pets — have bolstered the segment’s margins. Time and again, consumers make clear that people plain love their pets. From only buying the best to ridesharing apps and...
While subscriptions-based services feel the need to overcompensate to get a subscriber, Netflix is doing the opposite. In fact, it continues to give less and less and still manages to pull in subscribers by the millions. On Wednesday (July 19), Netflix reported an increase...
A small but growing number of tech companies are reportedly offering pricing based on outcomes rather than usage. With these outcome-based or value-based pricing models, customers pay a percentage of the increased revenue, cost savings, growth in customer count or other benefit they have received...
The retail subscriptions industry is losing momentum as economic pressures cause subscribers to shift behaviors and reevaluate their subscriptions. PYMNTS’ research identifies “loyalists” as a crucial subscriber group responsible for 79% of total revenue for retail subscription firms. These customers are discerning, expecting feature-rich and...
Meal kit provider Blue Apron shares jumped Friday (June 9) on news of its shift to an asset-light model. The shares jumped as much as 71% in early morning trading, Seeking Alpha reported Friday. Shares of the stock closed Friday night at $8.95, up 67.29% from the previous close....
Despite the economic changes, pet essentials remain highly valued by pet parents. However, Bark, the omnichannel dog brand known for its BarkBox and Super Chewer pet subscription boxes, has faced challenges in securing a top position on consumers’ priority lists. The company reported net losses...
Subscriptions considered discretionary were among the first to go when consumers began slashing their budgets and their providers have generally struggled since. Although there have been some exceptions to this development, beauty boxes and wine subscriptions have suffered especially, as consumers can no longer afford...
New data shows that top-performing subscription providers recover 22% more revenue on average for each payment recovery method used. As subscription businesses navigate customer retention challenges and increase lifetime value (LTV), understanding the root causes of failed subscription payments is essential. By moving from a...
