Subscriptions

Subscriptions
Peacock Pins Subscription Hopes on Instacart Partnership
November 29, 2023

Instacart is offering its Instacart+ members access to Peacock, a move that comes as subscription services increasingly tap partnerships across industries to expand their audiences. The grocery aggregator announced Wednesday (Nov. 29) a move to provide its paid members with access to Peacock Premium at no additional...

Subscriptions
Holiday Season Presents Key Acquisition Opportunity for Surprise Box Subscriptions
November 29, 2023

As the holiday season approaches, subscription box companies are going after consumers’ gifting spending. This time of year presents a valuable opportunity for these companies, many of which offer nice-to-haves rather than necessities — the kind of purchase a consumer may be happy to make...

Subscriptions
Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
November 28, 2023

As more creator-focused platforms launch tools for makers to monetize their followings with subscriptions, Tumblr is ending its Post+ program, suggesting that perhaps the landscape is becoming too crowded. The program, which enabled users on the site to offer exclusive content via paid subscriptions, is...

Subscriptions
Snapchat Reportedly Joins Social Media Companies Testing Ad-Free Subscription Tiers
November 27, 2023

As social media companies push for new ways to monetize their user bases, Snapchat is becoming the latest to test ad-free subscriptions to drive recurring revenue. As pointed out on Meta’s Threads app by one Australian Snapchat user, Jonah Manzano, and shared by several media...

Subscriptions
ModifyHealth CEO Says Food Alone Isn’t Enough to Retain Meal Kit Subscribers
November 27, 2023

As meal kit providers look for ways to keep their customers coming back, medically focused subscription service ModifyHealth has found that supporting its food offerings with coaching and monitoring contributes to higher lifetime value. In an interview with PYMNTS, G.B. Pratt, founder and CEO at...

Subscriptions
Restaurant Subscriptions on the Rise as New Loyalty Models Emerge
November 22, 2023

Increasingly, restaurants are finding ways to create recurring payment models to drive customer loyalty outside the typical points-per-dollar rewards program model. According to financial services platform Square’s recently released data from the hundreds of thousands of food and beverage sellers it works with, merchants offering...

Subscriptions
Taco Bell CDO: Short-Term Subscriptions Drive Long-Term Loyalty
November 21, 2023

As restaurants tinker with ways that they can use subscriptions to boost customer loyalty, Taco Bell is finding that offering short-term menu item “passes” can speed up the process of building loyalty with a given customer, as Chief Digital Officer Dane Mathews told PYMNTS. In...

Subscriptions
Getty Images Sees Subscriber Counts Skyrocket 
November 20, 2023

As consumers rely on subscriptions in more and more parts of their day-to-day lives, Getty Images is the latest to see memberships surge, but this increase is contributing to a decline in one-off purchases. The content creator and marketplace shared in its recent third-quarter financial report...

Subscriptions
Half of Subscription Cancellations Are Due to Failed Card Payments
November 17, 2023

Failed payments have an impact on customer churn in the subscription business industry. Among all possible causes, declined card payments account for 50% of all customer churn, per market research, suggesting these customers would have remained subscribed if their payments had not been declined. The...