Subscriptions

Subscriptions
Wheels Up Creates SMB Private Jet Membership in Bid for Recurring Revenue
October 31, 2023

As more businesses take on a monthly subscription model to offer their services, even private jets are getting the membership treatment, with Wheels Up bringing more corporate customers into the fold. The on-demand private aviation company announced Tuesday (Oct. 31) the launch of its Up for Business...

Subscriptions
Tech Giants Drive Subscription Growth Across Consumers’ Daily Activities
October 31, 2023

From business to leisure, the largest tech companies are driving recurring revenue from every part of consumers’ day-to-day routines with their subscription offerings. Take, for instance, Microsoft, which discussed in its earnings call last week growth in both its most work-focused subscriptions — its Office...

Subscriptions
Meta Joins Ad-Free Subscription Space as Platforms Rethink Monetization
October 30, 2023

Meta’s new ad-free subscription option in Europe comes amid evolving regulations that demand social media platforms find new ways to monetize their followings, as the industry as a whole shifts toward tiered membership options to boost revenue. The social media giant announced Monday (Oct. 30)...

Subscriptions
Meta Responds to European Regulations With Subscription Option
October 30, 2023

Meta will introduce a new subscription option for Facebook and Instagram users in Europe. Beginning in November, the subscription option will give users the choice to continue using the platforms for free with ads or to subscribe and stop seeing ads while ensuring their information...

Subscriptions
X Launches Three Tiers of Premium Subscriptions
October 29, 2023

X has begun offering tiered subscriptions amid owner Elon Musk’s broader ambitions for the platform. The social media platform once known as Twitter announced Friday (Oct. 27) that it was rolling out X Premium, which comes with three subscription levels: Basic, Premium and Premium+. “X Premium...

Subscriptions
Microsoft Boosts Xbox Game Pass Engagement Even as Competition Escalates
October 26, 2023

As more entrants crowd the gaming subscription space, Microsoft is still growing engagement with its Xbox Game Pass membership program, suggesting that when it comes to gamers, there is plenty of demand to go around. On a call with analysts Tuesday (Oct. 24) discussing the technology...

Subscriptions
T-Mobile Drops Plan to Shift Customer to Higher Tiers After Backlash
October 25, 2023

T-Mobile US has scrapped a program that would have required certain customers to switch to more expensive wireless plans. The decision comes after the proposed changes faced backlash from customers, The Wall Street Journal (WSJ) reported Wednesday (Oct. 25). The details of the planned program were leaked...

Subscriptions
GNC Adds Telehealth Subscription Tiers as Merchants Rethink Pricing Structures
October 23, 2023

With subscription merchants increasingly tinkering with their pricing structures to attract consumers of all kinds, GNC Health is expanding its virtual healthcare arm to include three different membership tiers. The company on Monday (Oct. 23) announced the launch of Basic, Plus and Premier plans, citing PYMNTS Intelligence...

Subscriptions
Gen Z Subscribers Steer Clear of Commitment
October 23, 2023

As subscription services target younger consumers, Generation Z is proving to prefer shorter stints over long-term commitments. According to findings from PYMNTS Intelligence’s study “The Subscription Commerce Readiness Report: The Loyalty Factor,” created in collaboration with sticky.io, which draws from a census-balanced survey of more than...