In the highly competitive world of retail subscription commerce, winning over loyal customers is crucial for providers to secure a lion’s share of revenue. In “How Retail Subscription Merchants Can Win and Retain High LTV Customers,” PYMNTS Intelligence draws on a survey of nearly 2,100...
TikTok is testing an ad-free monthly subscription plan. Code within the short-form video app suggests that the platform is exploring this new option, Android Authority reported Monday (Oct. 2). Reached by PYMNTS, a TikTok spokesperson said this offering is being tested in one market outside the United States....
FinTech company Affirm is reportedly exploring the introduction of a subscription service called Affirm Plus. The potential service aims to offer upgrades for both its buy now, pay later (BNPL) plan users and savings account holders, Bloomberg reported Thursday (Sept. 21). It was discovered within the code of Affirm’s...
Snap, the parent company of Snapchat, has reportedly surpassed 5 million subscribers for its paid service, Snapchat+. That total is up from 3 million subscribers in April, and marks a milestone on the company’s strategic shift toward generating new revenue streams, Bloomberg reported Thursday (Sept. 21). With 5 million...
Elon Musk is reportedly aiming to combat the proliferation of bots on X, formerly known as Twitter, by introducing a small monthly payment for the use of the X system. The CEO of X, SpaceX and Tesla revealed this and other plans for the platform...
Walt Disney Co.‘s streaming service, Disney+, has reportedly encountered obstacles in meeting its subscriber targets, according to sources familiar with the matter. The company’s goal of reaching 215 million to 245 million subscribers by 2024, set by former CEO Bob Chapek in August 2022, is...
The recent debut of soccer legend Lionel Messi in Major League Soccer (MLS) with Inter Miami CF has caused a buzz worldwide — and a surge in subscriptions for MLS Season Pass, a streaming service exclusively launched with Apple. The service gained 110,000 subscribers on the day of Messi’s debut with the team...
Despite baby boomers’ and seniors’ reputation for lagging behind other generations when it comes to digital activities and transactions, this demographic showed a modest increase in their retail subscriptions this year while others pulled back. Despite general macroeconomic headwinds, the share of baby boomers and seniors subscribing...
Google says its 2-year-old Pixel Plan subscription service is no more. The tech giant launched the program, which let Pixel smartphone buyers subscribe to services like Google Play Pass and YouTube Premium, in 2021. Now, Google said the program would be discontinued as of Aug. 29 — an update first...
