Subscriptions

Subscriptions
Snapchat+ Adds 1M+ Subscribers in First 6 Weeks
August 15, 2022

Snapchat’s Snapchat+ subscription service has seen more than 1 million sign-ups in the six weeks since its launch. The company announced the milestone in a Monday (Aug. 15) press release, along with the launch of four features designed to enhance the user experience. There’s Priority...

Subscriptions
That Isn’t ‘Box Fatigue’ — It’s Consumers Shedding Subscriptions That Lack Value
August 12, 2022

Is inflation causing a “great unsubscribe,” or is it more a case of consumers becoming increasingly selective about their retail subscriptions? The truth is likely somewhere in between. Tracking shifts in the sector over time, the Subscription Commerce Conversion Index, a PYMNTS and sticky.io collaboration,...

Subscriptions
Investor Says New York Times Can Boost Digital Sales with Subscriber Bundles
August 11, 2022

The New York Times could possibly do better on digital sales with more subscriber-only bundles, according to activist investor ValueAct Capital Management, a report from Bloomberg said. In a letter to investors Thursday (Aug. 11), ValueAct said it now owns a 7% stake in the...

Subscriptions
Report: Twitter Blue Subscribers May Gain Exclusive Ability to Edit Tweets
August 09, 2022

Twitter Blue subscribers may soon be able to edit their tweets. Citing an introductory screen saying “Join Twitter Blue to get early access to Edit Tweet” that was shared by app researcher Alessandro Paluzzi, SocialMediaToday reported Monday (Aug. 8) that this capability looks to be...

Subscriptions
DoorDash Takes Sting out of Delivery Costs With Subscription Offering
August 05, 2022

As food prices rise, DoorDash, the United States’ leading restaurant aggregator, is doing what it can to keep customers coming back despite the fees and higher menu prices associated with the channel. The company shared in an investor letter Thursday (Aug. 4) discussing its second-quarter...

Subscriptions
‘Great Unsubscribe’ Gains Momentum as Inflation Forces Consumers to Scale Back
August 04, 2022

The great disengagement from the connected economy may be just getting started, spurred by the pressures of living paycheck to paycheck. And as a result subscription platforms may see increased churn, with a reduction in their top lines. Unless they recalibrate how they interact with...

Subscriptions
84% of Amazon Prime Members Subscribe for Free Shipping
August 03, 2022

Walmart+ and Amazon Prime have become leading ways for consumers to access everyday savings, special sales events and members-only deals. In fact, Walmart+ has an estimated 51 million subscribers in the United States and Amazon Prime has 171 million members, according to “Walmart+ Weekend,” a...

Subscriptions
Twitter Bumps up Prices for Blue Subscribers
July 29, 2022

Twitter’s subscription plan is increasing from $2.99 to $4.99 for subscribers to Twitter Blue in an effort to help the social media platform build out new features and “sustain our mission of supporting journalism,” social media consultant Matt Navarra said in a Twitter post. In his post showing an email...

Subscriptions
Powersports Business Tests Subscriptions to Rev up Bottom Line
July 27, 2022

A new monthly subscription program is encouraging first-time users to hop onto all-terrain vehicles (ATVs), motorcycles, snowmobiles, boats and similar vehicles. Powersports vehicle supplier Polaris reported Tuesday (July 26) during its quarterly earnings call that this new plan is drawing newcomers to the industry. “Since...