Snapchat is piloting a new paid subscription tier for “Snapchatters” that would offer exclusive, experimental, and pre-release features, the ability to pin conversations, special badges and other perks. “We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the...
With PYMNTS research finding that estimated total monthly expenditure on subscriptions fell by 46% in March versus six months prior, we can now invoke “the great unsubscribe.” It’s certainty trending, as we see in that figure from the latest edition of “The Subscription Commerce Conversion...
As aggregators contend with their customers’ multi-brand loyalty, leading players are leveraging their subscription programs in an effort to become members’ sole choice for restaurant delivery ordering. However, with the monthly cost of these offerings, it can be difficult for providers to drive adoption and...
Among the shopping features consumers want their retail subscription providers to support, free shipping is ranked No. 1. While this is a basic feature that consistently ranks at the top of subscribers’ must-have lists, it has grown in importance over the last few months, according...
TikTok has announced a program to allow viewers to pay to subscribe to specific streamers, a report said Tuesday (May 24). Called Live Subscription, it will give fans access to features like a subscriber-only chat, creator-specific emotes and badges. Some creators have said they look forward...
Ecommerce platform sticky.io, which provides services for subscription management and recurring billing, will be offering its services with Shopify, a press release said Monday (May 23). The new app integrates with Shopify and will let merchants configure flexible subscription offers, with customizable billing and dynamic...
Costco has started selling discounted subscriptions to Apple TV+, Apple News+ or Apple Arcade at discounted yearly prices, according to a MacRumors report Thursday (May 19). Apple Arcade is available for $44.99 to Costco members, down from the standard yearly price of $49.99. The same...
Twitter is debuting a new subscriber-only element to let creators build their in-app communities with Super Follows Spaces, Social Media Today reported Tuesday (May 17). The feature will be available to Super Follows creators, and the report noted that this will let creators offer “an...
Netflix was liberal in its layoffs on Tuesday (March 17), cutting 150 positions out of its 11,000-strong workforce due to slower revenue growth, Deadline reported. The lost positions are mostly from the U.S. and a lot of them were from both film and TV creative...
