The biggest U.S. bank failure since 2008 has emphasized the fundamental importance of best practices.
That’s what a dozen top finance leaders across industries told PYMNTS during a series of interviews that took place in the weeks following the aftermath of the Silicon Valley Bank (SVB)-led banking failures in March.
While the immediate market impact is starting to ease up, the collapses have highlighted the need for greater and more frequent communication led by chief financial officers around liquidity levels and cash availability at the board, management and even employee levels. They have also brought bank risk frameworks, working capital management strategies, and relationship redundancy tactics into clearer focus.
Carlos Sanchez-Arruti, CFO at payments solution provider Mangopay, said that March’s mini banking crisis has “validated the discipline that CFOs need to have around cash management and treasury,” serving as a “wake-up call” for many companies and CFOs to go back to basics.
He added the new macroenvironment has made it essential for finance leaders to pivot from a “sexier focus on just growth,” toward one that relies upon concrete fundamentals of controllership and ensuring long-term visibility over working capital and profitability.
“One of the principal roles of the CFO is to protect the balance sheet — it’s your lifeblood,” said Pat Dillon, CFO at intelligent supply chain platform Flock Freight.
“It’s your ability to invest in growth and be able to cultivate your technology, it supports nearly all points of strategic differentiation,” Dillon told PYMNTS, adding that March’s bank industry turmoil has “called into more stark focus the operational aspects of the business and how important it is to avoid any single point of failure, even if for a day.”
Dillon emphasized that finance leaders can drive alignment and accelerate growth in even the most challenging times by being clear about strategic priorities and business landscape assumptions, socializing them with the rest of management, and then stress-testing those scenarios across different priorities and with different tactics.
“It’s actually a time when the work of the CFO is really gratifying,” he said. “…Having a strong finance team [in today’s environment] can make a huge impact on the organization.”
Joseph Pergola, finance chief at media software platform Connatix, also told PYMNTS that right now is an exciting time “to be in the CFO seat.”
“Cash is king, and understanding the company’s cash flow, burn rate, and making sure you have the appropriate financial capacity and security is bar none,” Pergola said.
Read also: SVB Collapse Has Companies Reviewing Financing, Cash Management Strategies
Dean Neese, CFO at location intelligence solution Placer.ai, emphasized to PYMNTS that, “businesses with strong balance sheets will always have the fortitude to go the distance.”
Neese emphasized that “where you’re spending money, that’s the strategy,” which is why taking a proactive approach to resource allocation is mission-critical. He said that by working in step with other departmental executives, CFOs can “define a fantastic strategy for the future.”
“You need to have eyes behind your head in this type of market and be fully aware of everything,” said Gary Vecchiarelli, CFO at bitcoin mining company CleanSpark.
“[A]t the end of the day, CFOs can’t forget their fiduciary responsibilities and core principles: Never spend a dollar if you don’t need to,” he added.
March’s events brought a new factor into focus for finance leaders: bank risk. The current macroenvironment has made it essential for finance leaders to be more strategic and proactive in managing their banking relationships and cash diversification strategies.
“Coming out of that activity, we looked at updating our treasury policy to de-risk the types of institutions [we bank with] and diversify the vehicles we are investing in, as well as ensuring that we continue to have optionality between multiple, low-risk banking partners,” Nathaniel Katz, CFO at eCommerce software provider Rokt, told PYMNTS.
CFOs need to keep their “eyes wide open, assess risks, catalog them, and then determine which banks can best fill those holes,” Kevin Held, CFO at Hazeltree, told PYMNTS.
The dialogue should be ongoing between the CFO and the business economics, Held added.
Karbon CFO Frank Colich noted that “if there’s a silver lining, it’s that the SVB meltdown has triggered more communication between banks and accounting teams.”
“In terms of communicating to employees and giving them a view on what’s happening in the market and translating it to how it impacts us, it has really elevated the role of the CFO to be a true partner to the CEO,” Kiran Hebbar, CFO at identity decisioning platform Alloy, said to PYMNTS.
Karen Hartje, CFO at FinTech platform Sezzle, emphasized to PYMNTS that cross-departmental communication is critical for business success.
Sezzle used SVB for the organization’s operating account up until the day the bank failed, and Hartje highlighted that the lender’s collapse “changed the conversation” around bank risk for her organization.
Ori Franco, CFO at Density, told PYMNTS the macroenvironment has put a spotlight on certain business fundamentals that were not as much in focus even just a year or two ago.
“Whereas previously growth and subsequent scale were important, now we are thinking about things like unit economics and improving margins,” Franco said. “Growth is still a key metric, but the thought now is let’s do it in a healthy and responsible, even creative, way.”
He added that there’s been a “descoping” of certain priorities and investments as part of a renewed focus on this flavor of healthy growth.
For some CFOs, the most pressing concern is more macroclimate than March’s events.
“Inflationary conditions are still real and still relevant, and companies need to react to that,” James Ritter, CFO at ABBYY, told PYMNTS. “I think [dealing with inflation] is still the highest priority for a lot of financial executives at their companies.”
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