Today in the changing world of how we eat, Blaze Pizza finds ways to fight friendly fraud and quick-service restaurants (QSRs) digitally delight for National Cheeseburger Day.
McDonald’s Burger King And Other QSRs Celebrate National Cheeseburger Day With App-Based Discounts
McDonald’s, Burger King, Smashburger, BurgerFi are just a short list of celebrants of National Cheeseburger Day — offering discounts, buy-one-get-one (bogos) deals and some cases, free burger giveaways all proffered for consumers who had downloaded the chains’ apps.
How Blaze Pizza Fires Up Friendly Fraud Defenses
Promotions are often key for QSRs trying to attract consumers to their mobile ordering offers — which in turn encourages friendly fraudsters to try and game the system. Blaze Pizza CEO Mandy Shaw says combining scenario planning with fraud risk engines can help QSRs tailor offers for legitimate customers while locking out those looking to steal a free lunch.
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