If you want to be a real player in the mobile point of sale space, you better do more than simply accept card payments.
That’s why ROAM believes it has a “true mobile point of sale application” in its new platform, ROAMpay X4. Why does the payments company’s senior leadership view the X4 as a big part of its success moving forward? PYMNTS.com spoke with Ken Paull, CEO and Bill Pittman, Senior Vice President of Product Management to learn find out.
According to Paull, the ability to simply accept and process credit card payments from a mobile device does not make a product or platform a true mPOS solution. Instead, that platform must help merchants truly engage with their customers, and help such businesses gain a competitive edge over others in a crowded payments space.
“You know, most people in this industry with the mobile commerce application have pretty basic credit card processing capabilities. That’s how the market started. And what’s happening now is that’s morphing more into capabilities that you find on the traditional POS terminal, and extending into the actual cash register POS system,” Paull said.
“When I say some of the enhanced functionality, I mean things like inventory control and customization, things like sales tax calculations, the personalization of receipts, being able to put product images in description.
We’re seeing some of the basic credit card and payment functionality start to extend into full POS capability.”
Pittman agreed that Paull’s list of features covers much of why ROAM considers the ROAMpay X4 to be a “true mPOS application,” but added one unique capability that ROAM considers especially innovative.
“I think our biggest differentiator is probably offline credit card processing support,” Pittman said. “If you think about a mobile application, there’s times it’s going to lose connectivity. The ability to still be able to process that transaction when you’ve lost connectivity is important, and that’s something that we’ve built into this application.”
To hear more Paull and Pittman on ROAM’s latest mCommerce enabler, listen to the full podcast below.
*If you have trouble with the audio player above, click here.
Ken Paull
CEO
Ken has over 20 years in senior management roles in the electronic payments industry including Senior Vice President at RBS Lynk”¨(now WorldPay), Vice President at Triton Systems and General Manager at VeriFone. He was responsible for building and rapidly growing what is now WorldPay’s national account payments division while also directing the turnaround of what had been a declining ATM processing business. While at Triton, the company surpassed NCR as the second largest domestic ATM supplier and also became the global leader in retail ATM deployments. At VeriFone, Ken built their major account, retail division which has become one of the largest segments of their business. Most recently, Ken was ROAM Data’s Executive Vice President of Sales and Marketing. Prior to joining ROAM, Ken served on the Board of Directors of Access to Money, as Director of Market Platform Dynamics and President”¨of PAX US. A native of the Boston area, Ken holds a B.S. in Marketing and Communications ”¨from Babson College, as well as an MBA in Telecommunications Management from Golden”¨Gate University.
William (Bill) Pittman
Senior Vice President of Product Management
William (Bill) Pittman has over 30 years experiencing building highly successful payments companies and technology platforms. Prior to ROAM, Bill was Senior Manager, Product Management for Global Payments Services at Amazon. Bill is a highly a successful entrepreneur having built and sold two leading payment software companies. Bill founded GO Software (acquired by VeriFone) which developed PCCharge that has become the industry’s leading PC payment processing software, and TPI Software (acquired by Hypercom) which developed the SmartPayments Gateway that is still being used by many of the industry’s leading payment processors and ISOs today. Bill has a BS in Chemical Engineering from the University of South Florida and an MBA from Georgia
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