Vantiv Rolls Out Enhanced Partner Program

Vantiv, the payment processing services company for merchants and financial institutions, announced on Wednesday (Aug. 3) an enhanced program for its partners, dubbed Vantiv Advantage.

The improved-upon program will include financial rewards and product support to aid in fueling the growth of its customers across all the different channels, regardless of company size. The enhancements are based on four so-called “pillars” — partner rewards, partner resources, product support and customer care. With partner rewards, Vantiv said it is increasing payments revenue opportunities; with partner resources, it is making it easier for its customers to sell by providing sales collateral, thought leadership content and a dedicated account team support. In the case of product support, the enhanced program will help its partners innovate faster and provide an open platform. As for customer care, the company is focusing on protecting and growing its partner brands via improved customer care.

“Vantiv Advantage makes it easier for our partners to sell, innovate and grow their business faster,” said Larry Drury, chief marketing officer at Vantiv, in a press release announcing the enhanced program. “It’s a natural extension of our long history of partner-focused service. Whether it’s leveraging our powerful sales and marketing programs, impactful thought leadership or strong product support, the Vantiv Advantage program is how we are raising the bar for service.”

In addition to the Vantiv Advantage partner program, the payment processing company announced it is launching a new mobile app for Vantiv Integrated Payments. With the app, Vantiv Integrated Payments partners get access to a multichannel experience, which the company said goes beyond their email inbox by letting them access Vantiv whenever and however they choose via their mobile phones twenty-four hours a day. Vantiv said, with the mobile app, partners will get real-time account visibility, which will enable them to submit leads and monitor their progress remotely. It also includes push-to-call and on-demand access to selling resources — be it videos, graphics or other documents.