An entire world of shops, payment methods and fulfillment options has made itself just a click away — but how has that newfound around-the-clock access reshaped consumers’ lives at home?
The short answer: Tremendously. Consumers have developed a taste for convenience and ease in the eCommerce realm, just as a sharp rise has occurred in the use of smart home technologies and automated chore devices, including not only Roombas and automated climate controls but also home security applications, voice assistants and even automated utility systems. These technologies are only the beginning.
“The ConnectedEconomy™ Monthly Report: The Rise Of The Smart Home” explores how consumers’ increased demand for convenience in the eCommerce space has accompanied a rising demand for digital technologies that can streamline and simplify their chores, the way they use their utilities and even how they make their shopping lists.
Key findings from our research include the following:
• Thirty percent of millennials make digital transactions every single day. Twenty-eight percent of consumers who live paycheck to paycheck with issues paying their bills make digital transactions daily.
• Consumers now expect same-day fulfillment of eCommerce purchases. Thirty-four percent of all U.S. consumers now order eCommerce products to be picked up in-store, picked up curbside or delivered that same day.
• Digital-first consumers are leveraging automation to free their schedules from daily chores. Twelve percent of consumers use automated vacuums such as Roombas and pool cleaners, 13% use automated climate controls and 28% have automated utility systems that share their homes’ data with local municipal service providers — and more automation innovations are on the way.
These are only a few insights gathered from our latest round of research. “The ConnectedEconomy™ Monthly Report: The Rise Of The Smart Home” details how consumers’ increasing demands for shopping convenience translate into updated expectations for convenience in their home lives.
To learn more about how connected consumers in the U.S. are tapping the transformative power of digital technology in their homes, download the report.