Lumin Digital To Provide LAFCU With Digital Banking Solution

Lumin Digital announced today (Nov. 17) that it will provide Los Angeles Federal Credit Union (LAFCU) with its cloud-based online and mobile digital banking platform, according to a press release emailed to PYMNTS.

The multi-year agreement, which will launch in June 2021 and will be available for all 45,000 of LAFCU’s active users, will give LAFCU the ability to introduce new functionality more frequently to members by using Lumin Digital’s platform. Lumin Digital is a PSCU company.

LAFCU considers the agreement an opportunity to equip itself with better technology to improve “the credit union’s ability to deliver future enhancements to members,” reads the release.

“At LAFCU, we continuously want to improve the products and services we offer. We chose Lumin Digital so we can provide game changing member benefits like mobile-first technology, convenient card controls, person-to-person payments via Zelle, digital forms, and improved member communication and support,” LAFCU Vice President of Member Experience Brian Gregory said in the press release.

Lumin Digital’s platform will give LAFCU “seamless integration” into PSCU’s platform tools and services, such as rewards management, card services and data analytics.

Jeff Chambers, president of Lumin Digital, told PYMNTS in a recent interview that adding digital offerings is an important step for building trust, especially among younger customers, and “you’ve got to make sure you’re talking to the right audiences,” he said.

“Evolving a branch network to where it interacts with the digital channel — that’s going to be a huge benefit to credit unions,” he said.

Lumin Digital also recently announced similar agreements with OneAZ Credit Union and Interra Credit Union,

“The LAFCU team was committed to finding a true digital partner that could make stable, secure, industry-leading solutions available to its members,” Chambers was quoted saying in the release. “We are pleased they chose us as that partner.”