GameStop is partnering with crypto exchange FTX, in a move a press release Wednesday (Sept. 7) said will “introduce more GameStop customers to FTX’s community and its marketplaces for digital assets.”
The release said GameStop will be carrying FTX gift cards in some stores, and it will collaborate with FTX on eCommerce and online marketing initiatives.
A Bloomberg report said GameStop is making strides in its strategic shift to NFTs.
Gamers are among the biggest target audience for NFTs, and GameStop has rolled out an NFT marketplace even as sales of NFTs were down due to the volatile state of the crypto world in the past several months.
That comes as the sales for the company fell short of analyst expectations in the second quarter.
FTX US recently debuted stock trading for all U.S. users including non-crypto investors, as it looks at bolstering its customer base and increase assets under custody.
The company has also partnered with Reddit to debut crypto payments to Reddit users.
GameStop has been seeing a shift in its strategy for years now, with game sales moving more to online downloads rather than physical sales, and the pandemic damaging large chunks of the company retail business.
Read more: GameStop Debuts NFT Marketplace
PYMNTS wrote in July about the debut of the GameStop NFT market, writing that it would allow gamers, creators and collectors buy, sell and trade the digital collectibles.
The noncustodial Ethereum Layer 2-based marketplace lets users own their own assets, secured on the blockchain. GameStop said at the time that it would be expanded over time to add more categories, included Web3, gaming and various other creator content and Ethereum environments.
GameStop also had been changing up its employee base, having fired Chief Financial Officer Mike Recupero earlier in the year.
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