A new consumer survey by Rubicon Project showed that spending this holiday season has started early, with many shoppers opening their wallets before Labor Day. Total spending is also expected to jump, with millennials and parents leading the way. The results show that the majority of those polled, almost three-quarters, will shop online, while one-third will shop on mobile devices.
A significant number of shoppers, and close to one-third of millennials, will not visit brick-and-mortar stores at all for their holiday shopping, primarily as a way to avoid the crowds. Men will spend more than women, according to the findings, with men spending around $1,300 and women spending approximately $1,028. Interestingly, consumers will spend the most on “experiences,” such as sporting events or concerts, followed by technology.
Here are the highlights:
$1,175 | The average amount that U.S. shoppers plan to spend this holiday season, an increase of 12 percent compared to last season
$495 | The amount that parents plan to spend per child this season
73% | The number of consumers who plan to shop online this holiday season; one-third plan to shop on mobile
33% | The percentage of consumers who have already begun their holiday shopping; one-third began shopping before Labor Day
22% | The percentage of shoppers who do not plan to shop at brick-and-mortar stores at all this holiday season
We’re always on the lookout for opportunities to partner with innovators and disruptors.
Learn More