Daily Data Dive: Newell Brands’ Fresh Start With eCommerce Focus

The more connected consumers become, the more it’s inevitable that online shopping will increase.

As such, it’s no wonder retailers are starting to focus their efforts on eCommerce at a larger rate. The latest large retailer to make the leap over to the eCommerce side is Newell Brands. The company, who counts Yankee Candle and Sharpie under its umbrella, has announced its decision to shift focus to eCommerce in its most recent earnings call with analysts.

Here are the numbers:

$4.14 billion | Sales reached by Newell Brands in Q4

$4.27 billion | Bloomberg’s projected sales goal for Newell Brands’ Q4

No. 805 | Ranking of Newell Brands in Internet Retailer’s Top 1000

$1 billion | Newell Brands’ 2016 eCommerce revenue

30 percent | Amount of compounded growth for Newell Brands’ eCommerce over the past three years

2.5 percent | Newell Brands’ lower-end 2017 forecast for core sales growth

4 percent | Newell Brands’ top-end 2017 forecast for core sales growth

$14.52 billion–$14.72 billion | Full-year sales forecast for Newell Brands

28 percent | Newell Brands’ stock increase in 2016