As part of its global expansion push, online payments firm AstroPay is launching its Payment Links solution in Peru, Chile, Mexico and Colombia, following its initial Brazil rollout in January.
Payment Links is AstroPay’s latest advancement, developed to enable small- to medium-sized businesses (SMBs) to collect digital payments by sharing a payment link with their customers. The link can be shared by email or any electronic means, and customers can pay using a variety of options, either in their own currency or in U.S. dollars.
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Launched in 2009 and headquartered in London, AstroPay strives to develop digital payment solutions that can help SMBs grow while also giving customers the ability to shop online globally no matter where they are located and regardless of whether they have a bank account.
While bringing Payment Links to Brazil is a recent move, the company has operated in the country for 12 years, providing users there with a broad variety of online payment methods. The timing of Payment Links runs parallel to the fast expansion of digital payments in Brazil and the Latin American region.
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AstroPay has prioritized the SMB market in Latin America, with new SMBs in Colombia reaching 306,140, up 10.6% in 2021 over 2020, according to multiple media reports. SMBs in Chile account for 65.3% or approximately 4.9 million jobs of the estimated 7.4 million total jobs in the country. In Mexico, SMBs account for 99% of all businesses and in Peru, 99.5%.
“Many micro and small businesses could not reach the volume threshold required to make accepting credit card payments a financial feasibility, so they need online payment options that not only open up a world of new revenue streams and opportunities but make it possible to compete with the big companies,” Mikael Lijtenstein, CEO of AstroPay, said.
“Payment Links are cost-effective and offer flexibility and ease of operations for these businesses,” Lijtenstein added.