Grocers looking to provide a frictionless experience for their shoppers can go a long way with one simple option at checkout — digital wallet payment capabilities.
By the Numbers
According to data from PYMNTS’ recent study, “Mobile Wallet Adoption: Apple Pay @8: Still The Big Fish In A Small Mobile Wallets Pond,” which drew from a survey of a census-balanced panel of nearly 2,300 U.S. consumers, groceries accounted for 53% of all mobile wallet purchases and 56% of Apple Pay transactions in Q2 2022.
Read more: Study Finds Contactless Cards Still Apple Pay’s Biggest Competition at Checkout
The Data in Action
Madeline Aufseeser, global omnichannel grocery leader at ACI Worldwide, which provides electronic payments solutions for more than 6,000 organizations around the world, spoke with PYMNTS about how grocers are reexamining their relationships with customers through a payments lens. The past decade has seen new payment types proliferate, Aufseeser said, noting that these new payment methods require grocers to adapt.
“With [these new technologies] come new rules, new laws, and new ways to operate the systems,” Aufseeser noted. “We’re working to help our clients solve that orchestration … of all those different payment types and all those client journeys, and I think you’re going to see more and more of that come to the forefront.”
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