The success of the gig economy hinges on its underlying digital ecosystem, particularly APIs, which power real-time services like Uber and Fiverr.
But APIs are vulnerable to misuse, with advanced threats such as scraping, account takeovers and fraud intensified by generative artificial intelligence, TechNative reported. Platforms face a variety of risks, including data theft, payment manipulation and business logic abuse. To combat these threats, businesses must implement API security strategies that detect and block AI-driven attacks, ensuring the integrity and trust of their platforms as the gig economy continues to grow.
The value of the gig economy is $556.7 billion, and that is expected to more than triple by 2032 to $1.847 trillion. As this sector grows, so does the need for fraud prevention.
Prove Identity CEO Rodger Desai proposed using trust networks like those in the financial and telecom industries to combat fraud in the gig economy. A key solution involves phone-based verification systems, which would link identity tokens to users’ phone numbers while preserving anonymity. This system would increase trust by offering flexible verification and data-sharing options.
“The challenge is that anyone can join these platforms … therefore, the bad folks do as well,” Desai told PYMNTS in September.
“Networks like Visa and Mastercard have done a great job of creating a circle of trust,” he added. “You and I can jump on a plane and go to Thailand and have lunch somewhere, and that merchant will know they’ll get paid in their currency … in the same way, you can go anywhere in the world and make a phone call. The question is: ‘How do you apply that to the gig economy?’”
Ride-hailing platforms rely on APIs to match drivers with passengers in real time, the TechNative report said. Attackers can use AI to simulate fake customer requests, overwhelming the platform with bot-driven traffic and causing service disruptions
Just as Visa and Mastercard create a seamless global transaction experience, companies now need secure systems to protect their digital content from automated extraction. As AI companies increase their web scraping efforts, businesses face growing challenges in protecting their online content.
Web infrastructure company Cloudflare introduced a new tool designed to block unauthorized data scraping, potentially disrupting AI training processes that rely on massive amounts of web data. The tool uses advanced machine learning and behavioral analysis to distinguish between legitimate traffic and AI bots, offering a more targeted defense.
Companies that generate content want to protect their intellectual property to maintain revenue streams.
“When their information is scraped, especially in near real time, it can be summarized and posted by an AI over which they have no control, which in turn deprives the content creator of getting its own clicks — and the attendant revenue,” HP Newquist, executive director of The Relayer Group and author of “The Brain Makers,” told PYMNTS in July.
While Cloudflare’s tool shows promise, the battle against web scraping remains complex and ongoing. Experts warn that AI companies may find ways to circumvent these protections, and new countermeasures are already emerging.
To protect their digital assets, businesses are adopting multilayered strategies, such as using CAPTCHAs, rate limiting and altering website code. Despite these efforts, the conflict between content protectors and data scrapers is likely to continue, with implications for AI model development and the future of online content.
Gig economy platforms need to implement more advanced security strategies, the TechNative report said. Real-time monitoring of API traffic and machine learning-powered behavioral analytics can help identify abnormal patterns that signal malicious activity.
Effective strategies also include periodically altering HTML and CSS code to disrupt automated scraping tools, filtering user agents to block known bots, and setting up honeytrap pages to lure and identify malicious scrapers.
“By restricting the rate at which requests can be made, you can reduce the impact of scraping bots that attempt to harvest large amounts of data quickly,” Ross Kernez, director of SEO at Mavis Tire, told PYMNTS in July.
The growing need for enhanced digital protections extends beyond content scraping. As Desai said, trust and safety solutions are vital in the gig economy, particularly with the rise of AI-generated content and deepfakes. Ensuring the authenticity of users and content is essential to combatting fraud.
“Over time, you’re probably only going to trust things that have been signed and verified,” Desai said.
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