Mack Trucks Getting Into The Loyalty Card Biz

The people at Mack Trucks are offering a $1,500 Mack Trucks Loyalty Reward card for any truck purchase until the end of the year.

“OOIDA members know that Mack has their back with the dependability and dealer support network needed to deliver their cargo on time,” said David McKenna, Mack Trucks director of sales development, according to Fleetowner.com. “With this special offer, OOIDA members can keep their Mack model running smoothly with $1,500 to be used toward parts and maintenance services at participating Mack dealers.”

Using the loyalty card is an attractive move, especially for B2B buyers looking to make volume purchases.

Mack is also pushing its Mack Financial Services, saying that buyers who use that service will increase the size of the loyalty card from $1,500 to $2,000. “The loyalty reward cards are redeemable immediately and are valid through Dec. 31, 2015, at participating dealers,” the story said. “Qualifying vehicles include any new Mack Pinnacle, Granite or Titan by Mack model either ordered or purchased from dealer inventory. The vehicles must be warranty registered between Oct. 22 and Dec. 31, 2014, to be eligible and a maximum of five loyalty reward cards are available per eligible purchaser.”