The Japanese automaker plans to offer greater connectivity to current Nissan customers.
Is Japanese automaker Nissan planning to reinvent the wheel? No, but it is planning to make the wheel more connected with other wheels.
Nissan announced Tuesday (Nov. 29) its strategy to reinvigorate the aftersales market by offering connected car features and accessories for existing Nissan customers, according to The Wall Street Journal.
The company plans to provide customers in Japan and India with connected car devices that will alert motorists when their vehicle needs service and order necessary replacement parts ahead of schedule. The device also comes with a GPS device and can transmit details about the vehicle’s health to nearby Nissan dealerships.
Nissan’s newest venture is just the latest move by automakers and technology companies to deliver more connectivity to vehicles. As the PYMNTS Internet of Things Tracker reported in November, numerous companies are working to shake up various parts of the automotive market through greater connectivity. Even roadside assistance is seeing new innovations from companies like Urgent.ly.
By expanding its connectivity offerings, Nissan also intends to bolster its use of Big Data to offer new services, enhance and improve consumers’ experiences at dealerships and boost customer retention.
“This strategy is about giving our customers more choices and new services to make the ownership experience better,” said Kent O’Hara, Nissan’s corporate vice president and head of global aftersales division, in a press release. “It will also help us expand our connected car, Big Data and personalization innovations to improve the customer experience and open up new revenue streams for the company.”
Nissan expects the addition of these new services and features to contribute to 25 percent of the company’s aftersales revenues by 2022. Connected car services will initially be available as a dealer option in Japan and India. The service is expected to extend to other countries by 2020.
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