Mastercard

Mastercard
Valentine’s Day eCommerce Transactions Rise In Kenya
February 12, 2018

Consumers in Kenya are increasingly turning to eCommerce retailers to purchase their Valentine’s Day gifts. In its Love Index, Mastercard found a 183 percent increase in the number of online transactions between Feb. 11 and 14 from 2015 to 2017, the company said in a press release. “Technology...

Mastercard
The Passion Payoff: Evolution Of Mastercard’s ‘Priceless’ Campaign
February 12, 2018

Ending poverty, fighting cancer, and bringing women into tech fields: all in a day’s work, along with simpler pleasures like reading a book with one’s child each night or adopting a pet from a shelter. These are the sorts of everyday extraordinary experiences Mastercard says...

Mastercard
Mastercard: The Inclusive Futures Of Cities, SMBs And The Next-Gen Workforce
January 31, 2018

What is a common need among a gig worker seeking a second stream of income, an SMB looking to grow their business in an urban neighborhood, and a city planner hoping to solve the complexities of urban traffic congestion? Craig Vosburg, Mastercard’s president of North American markets, told Karen Webster the...

Mastercard
Mastercard Rolls Out Biometric Authentication Mandate Ahead Of European Regulations
January 26, 2018

Sometimes eCommerce retailers need to verify a customer’s identity at checkout, but the authentication process often leads to lost sales. Methods like a one-time password sent by text message (SMS), for example, can cause many consumers to abandon their online shopping carts. Customers are more...

Mastercard
Mastercard Launches Inclusive Futures Project For Gig Workers
January 25, 2018

Mastercard has announced the Inclusive Futures Project, a new program that will offer specialized products and services for gig workers and next-generation workers. One-third of the U.S. workforce juggles multiple jobs, dealing with varying paychecks and inconsistent benefits. The Inclusive Futures Project will address the...

Mastercard
Speaking Conversation Commerce’s Language
January 25, 2018

That the era of conversational commerce is officially upon us can be seen in any number of anecdotal metrics – from the glut of voice-centric AI products and innovations on the floor of CES, to the explosion of Echo device sales over the holiday season, to the flurry of...

Mastercard
Mastercard Sets 2019 As Deadline For EU Issuers To Offer Biometric Authentication
January 24, 2018

Mastercard has announced that by next spring, consumers will be able to identify themselves with biometrics when they shop and pay using their Mastercards. Mastercard Identity Check, currently available in 37 countries, enables individuals to use biometric identifiers, such as fingerprint, iris and facial recognition,...

Mastercard
Mastercard Encourages People To ‘Start Something Priceless’
January 19, 2018

Mastercard announced on Thursday (Jan. 18) the launch of “Start Something Priceless,” a new campaign in which the payment company is trying to inspire people to pursue their passion or purpose. In a press release, the company refers to “Start Something Priceless” as a call...

Mastercard
Mastercard’s Wish List For The Start Path Class Of 2018
January 10, 2018

When Mastercard launched the Start Path accelerator program in 2014, the goal – according to VP and senior business leader, Amy Neale – was to make it easier for emerging companies to enter “our world” through a combination of operational support, commercial access and some strategic...